Agent skill
welcome-email-sequence
Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign.
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/other/welcome-email-sequence
SKILL.md
Welcome Email Sequence
This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.
Input Variables
- [BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
- [PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
- [PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers
The Protocol
Phase 1: Context Loading
- Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
- Extract top 3 emotional drivers and top 3 technical claims.
Phase 2: Style Emulation
- Calibrate voice to Brand Bible tone descriptors and Voice Persona.
- Define subject line variants for Email 1 and Email 2.
Phase 3: Sequence Construction
- Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.
- Email 2: VIP reconfirmation and reminder. Reinforce benefits and group CTA.
Phase 4: QA and Handoff
- Check clarity, brevity, and action flow. Ensure compliance with guardrails.
- Populate JSON handoff for downstream targeting.
Output Instructions
Render the sequence in templates/welcome-email-sequence.md. Do not truncate key sections. Include subject alternatives and CTAs.
Integration & Technical Specs
API Specification
- ID:
welcome-email-sequence - Path:
skills/welcome-email-sequence/templates/welcome-email-sequence.md - Context: Part of Robust Email Strategy
Data Flow
- Input: Derived from project context and upstream skills.
- Output: Generates
welcome-email-sequence.md.
CLI Usage
bun scripts/cli.ts activate welcome-email-sequence
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