Volvox Brand Guidelines

Apply Volvox's brand identity to visual artifacts and written content.

Visual Identity

Colors

Typography

• Font: JetBrains Mono (monospace)
• Fallback: 'JetBrains Mono', 'Fira Code', 'SF Mono', Consolas, monospace
• Weights: 400 (regular), 500 (medium), 700 (bold)

Logo

• Mark: Stylized volvox organism (cell colony) in white on blue
• Square version: assets/logo.png (full bleed)
• Circle version: assets/circle.png (avatar, rounded contexts)
• Minimum clear space: Equal to the height of the smaller cell

Voice & Tone

Core Characteristics

• Witty but not try-hard — Clever observations, not forced puns
• Professional but approachable — Knows the craft, not stuffy
• Confident but humble — Proud of work, honest about learning
• Human-first — Talks like a person, not a brand
• Professional humor — Funny, but professional

Writing Style

• Short, punchy sentences. Like this.
• Occasional fragments for emphasis.
• Questions that make people think.
• Em dashes for asides—essential.

Do/Don't

Avoid: Synergy, leverage, disrupt, revolutionary, unlock potential, anything that sounds like LinkedIn.

Product-Specific Tones

Decision Jar 🫙

Tone: Playful, lighthearted, self-aware humor about indecision, but also humorous.

Examples:

• "Your brain has mass debated enough for one day."
• "For when 'I don't care, you pick' isn't working."
• "Finally, an app that makes decisions so you don't have to spiral."

Sobers 🌱

Tone: Warm, supportive, respectful. Never jokey about recovery. Hope without toxic positivity.

Examples:

• "Every day counts. We help you count them."
• "Your journey. Your people. Your pace."
• "Built for the hard days and the good ones."
• "Connection is the opposite of addiction. Stay connected."
• "Think Jira for your sobriety.
• "Your support system, one tap away."

Critical: Never make light of addiction or recovery.

Volvox Community 🌐

Tone: Encouraging, inclusive, practical. Celebrate contributions of all sizes.

Examples:

• "Your first PR doesn't have to be perfect. It just has to exist."
• "Open source isn't charity. It's how we all get better."
• "Learn by building. Grow by shipping. Repeat."
• "Every senior dev was once mass Googling 'how to center a div.'"
• "Shipped a bug fix at 11pm because it was bothering me."

Resources

References

• Voice guide: references/voice-guide.md — detailed product tones, example copy, content themes
• Product info: references/product-info.md — links, pricing, features, taglines for all products
• App store guidelines: references/app-store-guidelines.md — Apple/Google submission specs, keyword strategy, asset requirements
• Press kit: references/press-kit.md — company boilerplate, founder bio, media-ready info

Assets

Logos:

• assets/logo.png — Square logo (default)
• assets/circle.png — Circle logo (avatars, rounded contexts)
• assets/dark-logo.png — Square dark logo

Marketing:

• assets/banner.jpg — Marketing banner