Agent skill
voice-guidelines
Use when enforcing brand tone, style, and localization rules across copy.
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/data/voice-guidelines
SKILL.md
Voice & Style Guidelines Skill
When to Use
- Reviewing copy for tone consistency.
- Localizing copy for new regions or verticals.
- Training new writers or agencies on brand standards.
Framework
- Voice Pillars – e.g., confident, empathetic, pragmatic (with examples).
- Tone Ladder – how tone shifts by channel, funnel stage, or audience.
- Style Rules – grammar, punctuation, casing, formatting, banned phrases.
- Accessibility – reading level, inclusive language, jargon policy.
- Localization Notes – regional terminology, regulatory statements, measurement units.
Templates
- Do/Don’t example library.
- Localization matrix (region, language, required changes).
- Voice feedback form (issue, recommendation, owner).
Tips
- Revisit guidelines quarterly; align with positioning updates.
- Pair with
message-architecturefor consistent structure. - Track exceptions (e.g., partner co-branding) to avoid conflicting signals.
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