Agent skill
twitter-campaign-planner
Plan multi-week Twitter/X campaigns for newsletter growth, content launches, or audience building. Use when creating content calendars, planning thread series, coordinating cross-platform promotion, or designing engagement strategies. Includes posting cadence, "reply guy" tactics, and campaign templates optimized for the December 2025 algorithm.
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/design/twitter-campaign-planner-chekos-bns-marketplace
SKILL.md
Twitter Campaign Planner Skill
Campaign Types
| Campaign | Duration | Goal | Key Metric |
|---|---|---|---|
| Newsletter launch | 1 week | Subscriber spike | Signups |
| Content series | 2-4 weeks | Audience growth | Follower rate |
| Engagement sprint | 2 weeks | Algorithm favor | Reply rate |
| Brand awareness | Ongoing | Reach | Impressions |
Posting Cadence
Minimum Viable Presence
- 1 post/day for algorithm visibility
- Engage with 20+ accounts in niche daily
Growth Mode
- 3-5 posts/day
- 2-3 threads/week
- 50+ meaningful replies/day ("reply guy" strategy)
- 1 long-form post/week (if Premium)
Timing
- Best times: 9-11 AM, 7-9 PM (Mexico City)
- Best days: Tuesday-Thursday
- Post when followers are online (check analytics)
Weekly Content Mix
Monday: Educational thread or long-form
Tuesday: Engagement post (question, poll, hot take)
Wednesday: Industry insight or data viz
Thursday: Behind-the-scenes or personal
Friday: Curated content (share others' work)
Weekend: Light engagement, replies only
Content Pillars for tacosdedatos
| Pillar | % of Content | Examples |
|---|---|---|
| Educational | 40% | Tutorials, threads, how-tos |
| Community | 25% | Replies, shares, celebrations |
| Behind-the-scenes | 20% | Process, tools, personal |
| Promotional | 15% | Newsletter CTAs, announcements |
The "Reply Guy" Strategy
High-effort, high-return tactic for small accounts:
Daily Actions:
1. Find 5-10 larger accounts in your niche (data viz, Python, Spanish tech)
2. Reply with value: insights, helpful additions, thoughtful questions
3. NOT: "Great post!" or generic agreement
4. Aim for 50+ quality replies/day
Expected Results:
- 8K+ impressions/day
- Profile visits from larger audiences
- Algorithm recognition as active participant
Campaign Templates
Newsletter Launch Campaign (1 Week)
## Pre-Launch (Day -3 to -1)
- Teaser thread about upcoming content
- Behind-the-scenes of writing process
- Engage heavily in niche conversations
## Launch Day
- Morning: Thread with key insights from newsletter
- Afternoon: Long-form post with different angle
- Evening: Link post with compelling caption
- All day: Reply to every comment within 1 hour
## Post-Launch (Day +1 to +3)
- Share reader reactions/quotes
- Answer questions publicly
- Create spin-off content from newsletter topics
- Thank engaged followers publicly
Thread Series Campaign (4 Weeks)
## Week 1: Establish
- Day 1: Announce series with hook
- Day 3: Thread #1 (strongest topic)
- Day 5: Engagement post asking what to cover next
## Week 2-3: Build
- 2 threads per week on announced schedule
- Daily engagement in niche
- Cross-reference previous threads
## Week 4: Close
- Final thread with series recap
- CTA to newsletter for "deep dive"
- Thank followers, ask for RT
Engagement Sprint (2 Weeks)
## Goal: Reset algorithm relationship
## Daily Actions
- 50+ quality replies in niche
- 5+ quote tweets adding value
- 2-3 original posts
- Reply to ALL comments on your posts within 1 hour
## Content Focus
- Questions that spark discussion
- Polls on relevant topics
- Hot takes (thoughtful, not inflammatory)
- Threads breaking down complex topics
## Success Metrics
- Reply rate increase
- Follower growth rate
- Impressions per post baseline shift
Cross-Platform Coordination
When promoting across platforms:
Newsletter publishes →
Twitter thread (insights) →
LinkedIn post (professional angle) →
Twitter reminder (2 days later) →
Newsletter archive link
For tacosdedatos specifically:
- Newsletter is primary (owned audience)
- X/Twitter for reach and conversation
- LinkedIn for professional credibility
- Instagram for data viz (coordinate with Design)
Campaign Planning Template
# Campaign: [Name]
## Objective
[What we want to achieve]
## Duration
[Start date] - [End date]
## Target Metrics
| Metric | Baseline | Target |
|--------|----------|--------|
| Followers | X | Y |
| Avg impressions/post | X | Y |
| Newsletter signups | X | Y |
## Content Calendar
### Week 1
| Day | Content | Format | CTA |
|-----|---------|--------|-----|
| Mon | [Topic] | Thread | Follow |
| Tue | [Topic] | Poll | Engage |
| ... | ... | ... | ... |
## Hashtag Strategy
Primary: [1-2 hashtags used consistently]
## Engagement Targets
- Replies/day: [Number]
- Accounts to engage: [List]
## Assets Needed
- [ ] Images for [X] posts
- [ ] Video for [Y] posts
- [ ] Newsletter links
## Review Points
- Mid-campaign check: [Date]
- Final review: [Date]
Metrics to Track
Primary (Weekly)
- Follower growth rate (target: 2-5%/month)
- Avg impressions per post
- Engagement rate (likes + replies + RTs / impressions)
- Newsletter signups from X
Secondary (Monthly)
- Profile visits
- Link clicks
- Reply rate trend
- Top performing content themes
Anti-Patterns
Avoid these common mistakes:
- Posting and ghosting — Must engage in first hour after posting
- Same content everywhere — Adapt for platform, don't cross-post verbatim
- Hashtag stuffing — Max 1-2, often zero is better
- Link-only posts — Always add compelling caption/insight
- Ignoring replies — Every reply is an opportunity
- Inconsistent schedule — Algorithm favors reliability
References
For algorithm research, source links, and detailed tactics, see references/REFERENCES.md.
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