1. WHAT are you trying to create?
   [ ] New page (service, location, student, professional)
   [ ] Optimize existing page
   [ ] Email sequence / lead magnet
   [ ] Research / analysis only
   [ ] Something else: ________

2. WHAT do you have already?
   [ ] Keyword research / Ahrefs data
   [ ] Competitor analysis
   [ ] Existing content to improve
   [ ] Nothing yet

3. WHERE in the process are you?
   [ ] Just starting (need research first)
   [ ] Know what I want, need to execute
   [ ] Have draft, need to improve
   [ ] Have final, need to verify

4. WHAT'S the priority?
   [ ] Speed (good enough, fast)
   [ ] Quality (thorough, take time)
   [ ] Both (realistic timeline)

FOUNDATION LAYER (Research & Voice)
├── keyword-research           → Validates keyword opportunity, finds quick wins
├── seo-competitor-intelligence → Analyzes competitors, finds content gaps
└── brand-voice-therapy         → Applies Jesse's Voice DNA to all content

STRATEGY LAYER (Positioning & Structure)
├── positioning-angles-therapy  → Finds CRPO-compliant positioning angles
├── therapy-content-generator   → Structures and writes page content (2000+ words)
└── faq-schema-generator        → Creates FAQ sections with JSON-LD schema

EXECUTION LAYER (Copy & Conversion)
├── direct-response-copy-therapy → Writes CRPO-compliant persuasive copy
├── conversion-optimizer         → Optimizes CTAs and hero sections
└── meta-title-optimizer         → Creates CTR-optimized title/meta tags

NURTURE LAYER (Email & Lead Gen)
├── lead-magnet-therapy          → Creates CRPO-safe lead magnets (no assessments)
└── email-welcome-sequence-therapy → Creates 5-7 email welcome sequences

COORDINATION LAYER
└── therapy-orchestrator (this skill) → Routes and coordinates all skills

NEW SERVICE PAGE (Full Build)

keyword-research ─────────────────┐
                                  │
seo-competitor-intelligence ──────┼──→ positioning-angles-therapy
                                  │              │
brand-voice-therapy ──────────────┘              ↓
                                        therapy-content-generator
                                                 │
                              ┌──────────────────┼──────────────────┐
                              ↓                  ↓                  ↓
                    faq-schema-generator  direct-response-copy  meta-title-optimizer
                                                 │
                                                 ↓
                                        conversion-optimizer
                                                 │
                                                 ↓
                                        brand-voice-therapy (verify)

EMAIL LIST BUILDING

positioning-angles-therapy ──→ lead-magnet-therapy ──→ email-welcome-sequence-therapy
        ↓                              ↓
brand-voice-therapy            direct-response-copy-therapy
                                    (landing page)

EXISTING PAGE OPTIMIZATION

meta-title-optimizer (if CTR issue)
        ↓
conversion-optimizer (if conversion issue)
        ↓
brand-voice-therapy (if "sounds like AI")
        ↓
faq-schema-generator (if no FAQ section)
        ↓
therapy-content-generator Humanize (if AI detection)

## HANDOFF: [From Skill] → [To Skill]

### Critical Context (ONLY what next skill needs):
- **Target keyword:** [X]
- **Selected angle:** [1-2 sentences]
- **Voice markers:** [5 items max from brand-voice-therapy]
- **CRPO constraints:** [Specific to this content]

### What NOT to pass:
- [List 2-3 things explicitly excluded]

### Explicit instructions:
[1-2 sentences telling receiving skill what to do]

## HANDOFF: positioning-angles-therapy → direct-response-copy-therapy

### Critical Context:
- **Target keyword:** anxiety therapy Ontario
- **Selected angle:** "WITH you, not ahead of you - virtual therapy that meets you where you are"
- **Voice markers:**
  1. Start with disclaimer
  2. Use "right?" check-ins
  3. Process over outcome
  4. "Should vs. want" distinction
  5. Soft CTA ("no pressure")
- **CRPO constraints:** No outcome promises, no testimonials

### What NOT to pass:
- Other 4 angle options
- Full competitor analysis
- Complete Voice DNA document

### Explicit instructions:
Write hero section (3-4 sentences) and 2 CTA variations using the selected angle and voice markers. Focus on anxiety therapy service page.

## SESSION STATE

### Project: [Name]
**Started:** [Date]
**Goal:** [What we're trying to achieve]

### Completed Steps:
- [ ] Keyword research: [keyword] (KD: [X], Vol: [Y])
- [ ] Competitor analysis: [URLs analyzed]
- [ ] Positioning angle: [Selected angle]
- [ ] Content structure: [Section outline]
- [ ] Full content: [Draft complete]
- [ ] Voice check: [Pass/Fail]
- [ ] CTA optimization: [Completed]
- [ ] Meta title: [Final title]
- [ ] FAQ schema: [Added]

### Current Step:
**Skill:** [Active skill]
**Status:** [In progress / Blocked / Complete]

### Context for Next Skill:
[Relevant output from previous skill - COMPRESSED]

### Blockers:
- [ ] Need Ahrefs data
- [ ] Need GSC data
- [ ] Need competitor URLs
- [ ] Need user decision on angle
- [ ] Other: ________

### Next Steps:
1. [Action]
2. [Action]

1. keyword-research (30 min)
   Input: Topic, Ahrefs/GSC data if available
   Output: Primary keyword, KD, volume, secondaries
   Handoff: keyword + intent + competition level

2. seo-competitor-intelligence (45 min)
   Input: Top 5 competitor URLs
   Output: Content gaps, E-E-A-T signals needed, word count target
   Handoff: 3 key gaps + word count + schema requirements

3. positioning-angles-therapy (20 min)
   Input: Keyword, audience, gaps from step 2
   Output: 3-5 angles, recommended starter
   Handoff: Selected angle + headline direction

4. therapy-content-generator (60 min)
   Input: Keyword, angle, outline, word count target
   Output: 2000+ word content with structure
   Handoff: Full draft

5. faq-schema-generator (15 min)
   Input: Topic, draft content
   Output: 10-12 FAQs with JSON-LD schema
   Handoff: FAQs integrated

6. direct-response-copy-therapy (20 min)
   Input: Draft, angle, voice markers
   Output: Refined hero section, CTAs
   Handoff: Updated draft

7. conversion-optimizer (15 min)
   Input: Current CTAs, page goal
   Output: Optimized CTAs, friction points identified
   Handoff: Final CTA versions

8. meta-title-optimizer (15 min)
   Input: Primary keyword, differentiators
   Output: 5 title variations with scores
   Handoff: Best title selected

9. brand-voice-therapy (15 min)
   Input: Final draft
   Output: Voice verification (Pass/Fail)
   Handoff: COMPLETE (ready for publishing)

1. Diagnose the problem:
   - Low CTR? → meta-title-optimizer
   - Low conversions? → conversion-optimizer
   - Sounds like AI? → brand-voice-therapy + therapy-content-generator Humanize
   - No FAQ section? → faq-schema-generator
   - Thin content? → therapy-content-generator (expand)

2. Route based on diagnosis (may be 1-3 skills)

3. Always end with: brand-voice-therapy (verify)

1. positioning-angles-therapy (20 min)
   Find angle for lead magnet
   Handoff: Angle + target audience pain points

2. lead-magnet-therapy (30 min)
   Create concept (NO diagnostic assessments)
   Handoff: Lead magnet concept + hook

3. direct-response-copy-therapy (30 min)
   Write landing page copy
   Handoff: Landing page draft

4. email-welcome-sequence-therapy (45 min)
   Create 5-7 email nurture sequence
   Handoff: Email sequence draft

5. brand-voice-therapy (30 min)
   Verify all copy matches Jesse's voice
   Handoff: COMPLETE

1. keyword-research (20 min)
   Validate keyword opportunity
   Handoff: Keyword data + opportunity assessment

2. seo-competitor-intelligence (30 min)
   Deep analysis of top 5 competitors
   Handoff: Content gaps, differentiators, E-E-A-T signals

3. positioning-angles-therapy (15 min)
   Find differentiation angles
   Handoff: 3-5 angles for content creation

Output: Strategic brief ready for content creation

1. therapy-content-generator Humanize section (20 min)
   Focus on AI phrase elimination
   Handoff: Humanized content

2. brand-voice-therapy Verify (10 min)
   Run 7-question test
   Handoff: Pass/Fail + fixes if needed

3. Update "Last Updated" date (2 min)

4. If meta title old: meta-title-optimizer (15 min)