Technical Audit

When to Use

• Auditing pages for technical SEO issues
• Analyzing Core Web Vitals performance
• Checking schema markup implementation
• Validating crawlability and indexability

Audit Categories

1. Indexability

2. Content Structure

3. Core Web Vitals

Measurement Methods:

1. Chrome DevTools MCP (preferred)
2. PageSpeed Insights API
3. Lighthouse CLI
4. Manual measurement via web.dev

4. Schema Markup

5. Links

Audit Process

Step 1: Fetch Page

# Use WebFetch or curl
curl -s "$URL" > page.html

Step 2: Parse Structure

• Extract title, meta description, canonical
• Map heading hierarchy
• Count words
• List all links

Step 3: Analyze Performance

• Use PageSpeed Insights API or Chrome DevTools MCP
• Document all Core Web Vitals
• Note specific issues (large images, render-blocking JS)

Step 4: Check Schema

• Look for JSON-LD in page source
• Validate using Google Rich Results Test
• Note missing or incomplete properties

Step 5: Score and Report

• Calculate overall score (0-100)
• List all issues by severity
• Provide specific fix recommendations

Output Format

## Technical SEO Audit Report

**URL**: {url}
**Date**: {date}
**Overall Score**: {score}/100

### Core Web Vitals
| Metric | Value | Status |
|--------|-------|--------|
| LCP | {value}s | GOOD/NEEDS IMPROVEMENT/POOR |
| INP | {value}ms | GOOD/NEEDS IMPROVEMENT/POOR |
| CLS | {value} | GOOD/NEEDS IMPROVEMENT/POOR |

**Measurement Method**: {Chrome DevTools MCP | PageSpeed API | Lighthouse | Manual}

### Issues Found

**CRITICAL ({count})**:
1. {issue} - {location} - {fix recommendation}

**HIGH ({count})**:
1. {issue} - {location} - {fix recommendation}

**MEDIUM ({count})**:
1. {issue} - {location} - {fix recommendation}

### Recommendations
1. {priority fix 1}
2. {priority fix 2}
3. {priority fix 3}