# Research Context

**Session**: [Decision question]
**Date**: [YYYY-MM-DD]
**Topic**: [Topic]

## Research Sources ([N] sources)

### [Source 1 Title]
**Path**: [File path]
**Date**: [Source date]
**Key Insight**: [1-2 sentence insight relevant to decision]
**Citation-ready quote**: "[Verbatim 5-25 word quote]"

[Repeat for each source]

## Evidence Summary

**Key Finding 1**: [Synthesis with citations]
**Key Finding 2**: [Synthesis with citations]

**Quantitative Data**:
- [Metric/benchmark from research]
- [Metric/benchmark from research]

**Research Gaps**: [Note what's missing if relevant to decision]

## Customer/Stakeholder Signals ([N] meetings)

### [Signal 1]
**Source**: [Meeting date, participants]
**Context**: [What was discussed]
**Quote**: "[Verbatim customer/stakeholder quote]"
**Implication**: [How this informs decision]

[Repeat for each significant signal]

## Pattern Summary

**Cross-customer pattern 1**: [What multiple customers said]
**Cross-customer pattern 2**: [What multiple customers said]

**Stakeholder concerns**: [Concerns raised]

# Framework Analysis

**Framework**: [Framework name]
**Decision**: [Decision question]
**Date**: [YYYY-MM-DD]

## Framework Overview

[Brief description of framework and why it's appropriate for this decision]

## [Framework-Specific Components]

[Use framework structure below based on selection]

## Key Findings from Framework

**Finding 1**: [Specific insight with evidence from context]
**Finding 2**: [Specific insight with evidence from context]

**Quantitative Insights** (if applicable):
- [Metric/comparison from framework application]
- [Metric/comparison from framework application]

## Decision Implications

[What this framework analysis means for the decision at hand]

## Porter's Five Forces Analysis

### 1. Supplier Power
**Rating**: [LOW | MEDIUM | HIGH]
**Factors**:
- [Factor with evidence]
- [Factor with evidence]
**Implication**: [How this affects decision]

### 2. Buyer Power
**Rating**: [LOW | MEDIUM | HIGH]
**Factors**:
- [Factor with evidence]
- [Factor with evidence]
**Implication**: [How this affects decision]

### 3. Competitive Rivalry
**Rating**: [LOW | MEDIUM | HIGH]
**Factors**:
- [Factor with evidence]
- [Factor with evidence]
**Key competitors**: [List with specific comparison]
**Implication**: [How this affects decision]

### 4. Threat of Substitution
**Rating**: [LOW | MEDIUM | HIGH]
**Alternatives**:
- [Alternative with adoption barrier]
- [Alternative with adoption barrier]
**Implication**: [How this affects decision]

### 5. Threat of New Entrants
**Rating**: [LOW | MEDIUM | HIGH]
**Barriers to Entry**:
- [Barrier]
- [Barrier]
**Implication**: [How this affects decision]

## Overall Industry Attractiveness
[Synthesis: Is this an attractive market/position? Why/why not?]

## Stakeholder Analysis

| Stakeholder | Power | Interest | Current Stance | Strategy |
|-------------|-------|----------|----------------|----------|
| [Name/Group] | [H/M/L] | [H/M/L] | [Support/Neutral/Oppose] | [Engage/Monitor/Inform] |

### High Power, High Interest (Manage Closely)
[Stakeholder]: [Specific concerns and engagement strategy]

### High Power, Low Interest (Keep Satisfied)
[Stakeholder]: [Specific concerns and engagement strategy]

### Low Power, High Interest (Keep Informed)
[Stakeholder]: [Specific concerns and engagement strategy]

### Low Power, Low Interest (Monitor)
[Stakeholder]: [Monitoring approach]

## Decision Impact by Stakeholder
[How this decision affects each key stakeholder group]

## Value-Based Pricing Analysis

### Customer Value Assessment
**Value Metric**: [What customers get]
**Quantified Value**: [$ or % improvement from research/customer data]
**Value Drivers**:
- [Driver 1 with evidence]
- [Driver 2 with evidence]

### Competitive Pricing Context
| Competitor | Price | Positioning | Value Gap |
|------------|-------|-------------|-----------|
| [Name] | [Price] | [How positioned] | [Relative value] |

### Cost Structure
**Variable Costs**: [Per unit/per customer if known]
**Fixed Costs**: [Relevant fixed costs]
**Target Margin**: [If defined]

### Price Elasticity Considerations
**Elasticity estimate**: [HIGH/MEDIUM/LOW based on evidence]
**Evidence**: [Customer signals, competitive responses, research]

### Pricing Scenarios
[See section 6 for scenario development]

## Option Analysis

### Option 1: [Descriptive Name]

**Description**: [What this option entails specifically]

**Concrete Scenario**: [Walk through specific example]
- **Example**: [E.g., "Agency with 15 DTC brand clients, average $50k MRR"]
- **Impact**: [What happens in this scenario]
- **Numbers**: [Quantitative impact if estimable]

**Pros**:
- [Advantage with evidence source - be specific]
- [Advantage with evidence source - be specific]

**Cons**:
- [Disadvantage or risk - be specific]
- [Disadvantage or risk - be specific]

**Expected Impact** (quantitative where possible):
- [Metric]: [Expected change with confidence level]
- [Metric]: [Expected change with confidence level]

**Risk Assessment**:
- **Likelihood of success**: [HIGH/MEDIUM/LOW - why?]
- **Impact if fails**: [HIGH/MEDIUM/LOW - what happens?]
- **Reversibility**: [Can we reverse this decision? At what cost?]

**Framework alignment**: [How framework analysis supports/contradicts this option]

[Repeat for each option - aim for 2-4 options]

## Trade-off Analysis

| Dimension | Option 1 | Option 2 | Option 3 | Winner |
|-----------|----------|----------|----------|--------|
| [Criterion 1] | [Rating/score] | [Rating/score] | [Rating/score] | [Option] |
| [Criterion 2] | [Rating/score] | [Rating/score] | [Rating/score] | [Option] |

**Key Trade-offs**:
- **[Dimension 1] vs. [Dimension 2]**: [Analysis of trade-off]
- **[Dimension 3] vs. [Dimension 4]**: [Analysis of trade-off]

**Decision Criteria Weighting** (if user provides):
- [Criterion]: [Weight/importance]
- [Criterion]: [Weight/importance]

# Recommendations

**Session**: [Decision question]
**Date**: [YYYY-MM-DD]

## Recommendation

**We recommend: Option [N] - [Name]**

## Rationale

1. **[Reason 1]**: [Detailed explanation with evidence]
   - Framework support: [How framework analysis supports]
   - Evidence: [Citations from research/meetings]
   - Quantitative basis: [Numbers if available]

2. **[Reason 2]**: [Detailed explanation with evidence]
   - Framework support: [How framework analysis supports]
   - Evidence: [Citations from research/meetings]
   - Quantitative basis: [Numbers if available]

3. **[Reason 3]**: [Detailed explanation with evidence]
   - Framework support: [How framework analysis supports]
   - Evidence: [Citations from research/meetings]
   - Quantitative basis: [Numbers if available]

## Expected Outcomes

**Primary Outcomes**:
- [Outcome 1 with metric and timeframe]
- [Outcome 2 with metric and timeframe]

**Secondary Outcomes**:
- [Outcome 3]
- [Outcome 4]

## Success Metrics

**Must be specific and measurable:**

| Metric | Baseline | Target | Timeline | Measurement Method |
|--------|----------|--------|----------|-------------------|
| [Metric 1] | [Current] | [Target] | [When] | [How to measure] |
| [Metric 2] | [Current] | [Target] | [When] | [How to measure] |

**Review Cadence**: [When to assess progress]

## Risk Management

### Risk 1: [Description]
- **Likelihood**: [LOW/MEDIUM/HIGH]
- **Impact**: [LOW/MEDIUM/HIGH]
- **Mitigation**: [Specific strategy]
- **Trigger/Threshold**: [When to escalate or pivot - if applicable]
- **Contingency**: [What to do if risk materializes]

[Repeat for each significant risk - aim for 3-5 risks]

## Key Dependencies

**Internal Dependencies**:
- [Dependency 1 - what needs to happen]
- [Dependency 2 - what needs to happen]

**External Dependencies**:
- [Dependency 3 - outside our control]
- [Dependency 4 - outside our control]

## Decision Gates (If Applicable)

[Critical decision points where we pause and reassess]

**Gate 1** ([Timeframe]): [What we assess and decision to make]
**Gate 2** ([Timeframe]): [What we assess and decision to make]

## Implementation Considerations (High-Level)

[Strategic guidance only - NOT project plan]

**Critical path items**: [What must happen in what order]
**Resource requirements**: [High-level resource needs]
**Timeline**: [Strategic phases - high-level only]

**Note**: Detailed implementation planning should be separate project management work.