[IMPORTANT] Use TaskCreate to break ALL work into small tasks BEFORE starting.

Prerequisites: MUST READ before executing:

• .claude/skills/shared/web-research-protocol.md

Quick Summary

Goal: Build comprehensive marketing strategy with positioning, channels, messaging, campaigns, budget, and KPIs.

Workflow:

1. Load market analysis — Read market-analysis output
2. Define positioning — Value proposition, differentiation
3. Plan channels — Strategy with budget allocation + ROI
4. Craft messaging — Tagline, key messages, proof points
5. Build campaign roadmap — Phases with timeline and KPIs
6. Risk assessment — Marketing risks with mitigation

Key Rules:

• Positioning MUST reference competitive analysis
• Every channel: purpose, budget %, expected ROI, priority
• KPIs must be specific, measurable, time-bound

Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).

Strategy Builder

Step 1: Load Market Analysis

Read the market analysis output (from market-analysis skill or inline). Extract: competitor landscape, target segments, SWOT, market size.

Step 2: Positioning

Based on competitive analysis:

• Value proposition — What unique value do we offer?
• Differentiation — How are we different from competitor X, Y, Z?
• Brand voice — Tone, personality, communication style

Step 3: Channel Strategy

For each channel:

Total budget % must equal 100%.

Step 4: Messaging Framework

• Tagline — One memorable line
• Key messages (3-5 pillars) — Core themes
• Proof points — Evidence supporting each message
• Elevator pitch — 30-second version

Step 5: Campaign Roadmap

Step 6: Risk Assessment

Output

Write to docs/knowledge/strategy/marketing/{descriptive-slug}.md using enforced template from docs/templates/marketing-strategy-template.md.

Closing Reminders

• MUST break work into small todo tasks using TaskCreate BEFORE starting
• MUST search codebase for 3+ similar patterns before creating new code
• MUST cite file:line evidence for every claim (confidence >80% to act)
• MUST add a final review todo task to verify work quality