Spitakolus Project Navigation

⚠️ CRITICAL: Which Repo Am I In?

ALWAYS check first:

• flocken-website → flocken.info (dog app)
• nastahem → nastahem.com (real estate)
• spitakolus → shared documentation only

NEVER:

• Deploy to wrong site
• Put Flocken docs in nastahem (or vice versa)
• Commit without knowing which repo

🚀 Deployment Rules

flocken-website

git push raquel main  # NOT origin!

Vercel is connected to RaquelSandblad/flocken-website

nastahem

git commit --author="RaquelSandblad <[email protected]>" -m "msg"
git push origin main

spitakolus

git push origin main  # Documentation only

📁 Documentation Structure

Shared (spitakolus)

• AI_ONBOARDING.md - Quick start for AI
• DOCUMENTATION_RULES.md - How to document
• tracking/ - GTM, BigQuery, GA4
• meta-ads/ - Naming conventions
• development/ - Standards, templates

Project-specific

Each repo has:

• README.md - With warning about which repo
• DOCUMENTATION_MAP.md - Complete overview

🎯 Strategic Vision: AI Growth Loop

ALL work should align with building toward this vision:

The Goal

A fully automated system that:

1. Collects performance data from Meta + BigQuery
2. Analyzes what's working (copy, images, placements)
3. Generates new copy with AI (GPT-4)
4. Creates new images with AI (DALL-E/Imagen)
5. Launches new ads automatically via Meta API
6. Pauses underperforming ads
7. Reports results daily

Implementation Phases

Phase 1 (Current): Semi-automated

• Manual copy generation → automated image + ad creation

Phase 2: Data-driven

• Automated performance analysis → AI copy generation

Phase 3: Fully autonomous

• 95% automated, only weekly human oversight

When Making Decisions, Ask:

• "Does this move us toward the automated growth loop?"
• "Can this be automated later?"
• "Are we building reusable components?"
• "Is this data being captured for future analysis?"

📊 Shared Infrastructure

✅ Before Starting Any Task

1. Verify repo: Which project am I in?
2. Pull latest: git pull origin main
3. Check docs: Read DOCUMENTATION_MAP.md
4. Align with vision: Does this support the growth loop?
5. Document: Update docs when done

🔗 Key URLs

• Flocken: https://flocken.info
• Nästa Hem: https://nastahem.com
• Spitakolus docs: https://github.com/tbinho/spitakolus