Agent skill
social-media-social-media-roi-formula
Sub-skill of social-media: Social Media ROI Formula (+1).
Install this agent skill to your Project
npx add-skill https://github.com/vamseeachanta/workspace-hub/tree/main/.claude/skills/_archive/business/marketing/social-media/social-media-roi-formula
SKILL.md
Social Media ROI Formula (+1)
Social Media ROI Formula
ROI = (Revenue from Social - Cost of Social) / Cost of Social × 100
Where:
- Revenue from Social = Conversions × Average Deal Value × Attribution %
- Cost of Social = Labor + Tools + Paid Ads
Attribution Model
For B2B with long sales cycles:
- First Touch: 30% credit to first social interaction
- Last Touch: 30% credit to final social interaction
- Linear: 40% distributed across all touchpoints
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