Agent skill

social-media-management

Cross-platform social media operations and analytics

Stars 514
Forks 31

Install this agent skill to your Project

npx add-skill https://github.com/a5c-ai/babysitter/tree/main/library/specializations/domains/business/marketing/skills/social-media-management

Metadata

Additional technical details for this skill

domain
business
category
Digital Marketing
skill id
SK-009
dependencies
[
    "Sprout Social API",
    "Hootsuite API",
    "Native platform APIs"
]
specialization
marketing

SKILL.md

Social Media Management Skill

Overview

The Social Media Management skill provides cross-platform social media operations and analytics capabilities. This skill enables efficient social content scheduling, community management, and social performance analytics.

Capabilities

Content Publishing

  • Sprout Social integration
  • Hootsuite scheduling
  • Buffer publishing
  • Native platform posting
  • Multi-platform coordination

Content Management

  • Content scheduling and publishing
  • Content calendar management
  • Asset library management
  • Approval workflows
  • Team collaboration

Community Management

  • Engagement monitoring
  • Comment and message management
  • Community response workflows
  • Escalation protocols
  • Sentiment tracking

Analytics

  • Social analytics aggregation
  • Cross-platform reporting
  • Engagement analytics
  • Best time to post analysis
  • Hashtag research

Usage

Social Management Configuration

javascript
const socialConfig = {
  platform: 'Sprout Social',
  channels: [
    { platform: 'LinkedIn', handle: '@company', audience: 'b2b-professionals' },
    { platform: 'Twitter', handle: '@company', audience: 'industry-community' },
    { platform: 'Instagram', handle: '@company', audience: 'brand-enthusiasts' },
    { platform: 'Facebook', handle: '@company', audience: 'broad-consumers' }
  ],
  publishing: {
    calendar: {
      linkedIn: { frequency: '5x/week', bestTimes: ['Tuesday 10am', 'Wednesday 2pm'] },
      twitter: { frequency: '3x/day', bestTimes: ['8am', '12pm', '5pm'] },
      instagram: { frequency: '4x/week', bestTimes: ['Monday 11am', 'Thursday 7pm'] }
    },
    contentMix: {
      educational: 40,
      promotional: 20,
      engagement: 25,
      userGenerated: 15
    },
    approvalWorkflow: {
      drafters: ['social-team'],
      reviewers: ['marketing-manager'],
      approvers: ['brand-director']
    }
  },
  engagement: {
    responseTime: '<4 hours',
    escalation: ['negative-sentiment', 'customer-complaint', 'crisis-mention'],
    monitoring: '7am-9pm'
  }
};

Process Integration

Process Integration Points
social-media-strategy-execution.js Full workflow
editorial-calendar-management.js Content scheduling
content-production-workflow.js Content distribution

Best Practices

  1. Platform-Specific: Tailor content to each platform
  2. Consistent Presence: Maintain regular posting cadence
  3. Community Focus: Prioritize engagement over broadcast
  4. Data-Driven: Let analytics guide strategy
  5. Rapid Response: Respond to engagement quickly

Metrics and KPIs

Metric Description Target
Engagement Rate Interactions per post Above benchmark
Follower Growth Net new followers Growing
Response Time Time to first response <4 hours
Share of Voice Social conversation share Increasing

Related Skills

  • SK-010: Social Listening (monitoring)
  • SK-011: Content Management (content production)
  • SK-017: Marketing Project Management (planning)

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