Agent skill
social-media-key-performance-indicators
Sub-skill of social-media: Key Performance Indicators (+1).
Install this agent skill to your Project
npx add-skill https://github.com/vamseeachanta/workspace-hub/tree/main/.claude/skills/_archive/business/marketing/social-media/key-performance-indicators
SKILL.md
Key Performance Indicators (+1)
Key Performance Indicators
| Metric | Formula | Target |
|---|---|---|
| Engagement Rate | (Likes + Comments + Shares) / Impressions × 100 | >2% LinkedIn, >1% Twitter |
| Click-Through Rate | Clicks / Impressions × 100 | >1% |
| Follower Growth | (New Followers - Lost) / Total × 100 | >5%/month |
| Share of Voice | Brand Mentions / Total Industry Mentions | Track trend |
Platform Benchmarks (B2B)
| Platform | Avg Engagement | Good | Excellent |
|---|---|---|---|
| 2% | 3-4% | >5% | |
| 0.5% | 1-2% | >3% | |
| YouTube | 4% | 6-8% | >10% |
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