Social Media Skill

Content creation, API integrations, and scheduling for X, Facebook, Threads, LinkedIn, YouTube, TikTok.

When to Use

• Create social media content (posts, threads, carousels)
• Implement API posting automation
• Build scheduling systems
• Handle OAuth authentication flows
• Manage media uploads and rate limits

Quick Reference

References

Content & Strategy

• references/platform-specs.md - Platform character limits, formats
• references/posting-best-practices.md - Optimal posting strategies
• references/thread-templates.md - Thread/carousel templates
• references/engagement-templates.md - Engagement reply templates
• references/hook-writing.md - Hook formulas for attention

API Workflows

• references/x-twitter-workflow.md - X posting, threads, OAuth 1.0a
• references/linkedin-workflow.md - Personal, company pages, PDF carousels
• references/facebook-workflow.md - Pages, Reels, scheduling
• references/threads-workflow.md - Carousel, reply threads
• references/tiktok-workflow.md - Video/photo posting
• references/youtube-workflow.md - Video upload, thumbnails
• references/rate-limits-errors.md - API limits, retry strategies
• references/unified-api-services.md - Ayrshare, Late.dev alternatives

Scripts

# Validate post content
node scripts/validate-post-content.js --platform x --content "Your post" --media "img.jpg"
node scripts/validate-post-content.js --platform x --premium --content "Long premium post..."

# Schedule posts with optimal timing
node scripts/schedule-post.js --suggest-time --platforms "x,linkedin,tiktok"
node scripts/schedule-post.js --platforms "x,linkedin" --content "Hello" --time "2026-01-21T10:00:00Z"

Core Workflows

Content Creation

1. Define platform and goal
2. Write platform-optimized copy (load posting-best-practices.md)
3. Create hook using formulas (load hook-writing.md)
4. Add visuals, hashtags
5. Schedule optimal time

Thread Creation

1. Choose type: educational, story, list, how-to
2. Write hook (most important)
3. Outline 5-15 posts
4. End with CTA

API Posting

1. Authenticate: OAuth 2.0 (most) or OAuth 1.0a (X)
2. Upload media (chunked for large videos)
3. Validate content via validate-post-content.js
4. Create post with media IDs
5. Handle errors with exponential backoff

Environment Variables

# X (Twitter)
X_API_KEY=
X_API_SECRET=

# LinkedIn
LINKEDIN_CLIENT_ID=
LINKEDIN_CLIENT_SECRET=

# Facebook/Threads (Meta)
FACEBOOK_APP_ID=
FACEBOOK_APP_SECRET=

# TikTok
TIKTOK_CLIENT_ID=
TIKTOK_CLIENT_SECRET=

# YouTube
YOUTUBE_CLIENT_ID=
YOUTUBE_CLIENT_SECRET=

# Unified APIs
AYRSHARE_API_KEY=
LATE_API_KEY=

Best Practices

1. Content: Native content > cross-posted
2. Timing: Test posting times for your audience
3. Engagement: Respond within 1 hour
4. Tokens: Refresh before expiry
5. Rate Limits: Exponential backoff (5s, 10s, 20s...)
6. Media: Resize images (<4MB), check video duration

Related Skills

• video-production - Video content specs
• campaign-management - Multi-platform campaigns
• copywriting - High-converting copy

Agent Integration

Primary Agents: social-media-manager, content-creator, community-manager