Social Media

Platform-specific content creation, scheduling, and engagement strategies.

When to Use

• Social media post creation
• Platform-specific optimization
• Content calendar planning
• Engagement strategy
• Cross-posting adaptation
• Thread creation
• Hashtag research

Core Capabilities

Platform Specifications

Load: references/platform-specs.md

Posting Best Practices

Load: references/posting-best-practices.md

Thread Templates

Load: references/thread-templates.md

Engagement Templates

Load: references/engagement-templates.md

Quick Reference

Workflow

Post Creation

1. Define platform and goal
2. Select content format
3. Write platform-optimized copy
4. Create/select visuals
5. Add hashtags and mentions
6. Schedule optimal time
7. Plan follow-up engagement

Thread Creation

1. Choose thread type (educational, story, list, how-to, breakdown)
2. Write hook (tweet 1 - most important)
3. Outline key points (5-15 tweets)
4. Add visuals where relevant
5. End with CTA

Cross-Posting

1. Create primary content
2. Adapt tone per platform
3. Adjust format/length
4. Customize hashtags
5. Stagger posting times

Output Format

## Social Post: [Platform]

**Format:** [single/carousel/video/thread]
**Goal:** [awareness/engagement/traffic/conversion]

### Content
[Post copy]

### Hashtags
[Platform-appropriate hashtags]

### Visual
[Image/video description]

Report Output

Activate: assets-organizing skill for report file paths

Social reports go to assets/reports/social/{date}-{platform}-{report-type}.md

Agent Integration

Primary Agents: social-media-manager, content-creator, community-manager

Skill Dependencies: creativity, assets-organizing (report organization)

Best Practices

1. Native content > cross-posted content
2. Engage before and after posting
3. Use platform-native features
4. Post consistently, not constantly
5. Respond to comments within 1 hour
6. Test posting times for your audience