Agent skill

social-media

Social media strategy for developers including Twitter/X, LinkedIn, and community platforms

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Install this agent skill to your Project

npx add-skill https://github.com/pluginagentmarketplace/custom-plugin-devrel-engineer/tree/main/skills/content/social-media

SKILL.md

Social Media for DevRel

Build developer-focused social media presence that drives engagement and community growth.

Skill Contract

Parameters

yaml
parameters:
  required:
    - platform: enum[twitter, linkedin, youtube, reddit, discord]
    - content_type: enum[post, thread, video, story]
  optional:
    - topic: string
    - campaign: string

Output

yaml
output:
  content:
    text: string
    hashtags: array[string]
    media_specs: object
    scheduling: datetime

Platform Strategy

Platform Audience Content Type
Twitter/X Developers, tech Quick tips, threads
LinkedIn Professionals Long-form, career
YouTube Learners Tutorials, deep dives
Reddit Communities Discussions, Q&A
Discord Real-time Support, community

Twitter/X Best Practices

Thread Formula

Tweet 1: Hook (problem/question)
Tweet 2-5: Main content (tips/steps)
Tweet 6: Summary + CTA

Engagement Tips

  • Post when audience is active (9-11 AM, 7-9 PM)
  • Use code screenshots (not plain text)
  • Ask questions to drive replies
  • Quote tweet with commentary
  • Engage with replies quickly

LinkedIn Strategy

Post Types

  1. Personal stories - Lessons learned
  2. Industry insights - Trends and opinions
  3. How-to content - Actionable tips
  4. Announcements - News and updates

Formatting

Strong opening line (hook)

Short paragraphs.
Use line breaks liberally.

• Bullet points work well
• Easy to scan

End with question or CTA

#relevanthashtags (3-5 max)

Content Calendar

Day Platform Content
Mon Twitter Weekly thread
Tue LinkedIn Industry insight
Wed Twitter Quick tip
Thu LinkedIn Personal story
Fri Twitter Fun/community

Retry Logic

yaml
retry_patterns:
  low_engagement:
    strategy: "Adjust timing, improve hook"

  algorithm_change:
    strategy: "Adapt content format"

  negative_feedback:
    strategy: "Address directly, learn"

Failure Modes & Recovery

Failure Mode Detection Recovery
Low reach <avg impressions Boost with engagement
Negative response Comments Address, apologize if needed
Account issues Restricted Contact support

Debug Checklist

□ Content aligned with platform?
□ Optimal posting time?
□ Hashtags relevant?
□ Media formatted correctly?
□ Links working?
□ CTA clear?

Test Template

yaml
test_social_media:
  unit_tests:
    - test_content_format:
        assert: "Meets platform specs"
    - test_links_work:
        assert: "All links resolve"

  integration_tests:
    - test_engagement:
        assert: "Above baseline rate"

Metrics to Track

  • Follower growth rate
  • Engagement rate (likes + comments / followers)
  • Click-through rate
  • Share/retweet ratio
  • Profile visits

Observability

yaml
metrics:
  - posts_published: integer
  - engagement_rate: float
  - follower_growth: integer
  - reach: integer

See assets/ for content templates.

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