Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

Social Content Batch

Purpose: Take one topic, idea, or piece of content and produce a complete multi-platform content suite in a single pass. Each piece shares the same core message but is natively adapted for its platform.

When to Activate

Use this skill when:

• User wants to batch content creation from one topic
• User mentions "content suite", "multi-platform", or "repurpose for social"
• User provides a topic and wants it adapted across platforms
• User wants to maximize output from one idea

Core Principle: Adapt, Don't Copy-Paste

Each platform has different:

• Audience intent (LinkedIn = professional growth, X = ideas + personality, Instagram = visual + lifestyle, Substack = depth + relationship)
• Format constraints (character limits, visual requirements, reading context)
• Engagement patterns (what gets shared, saved, commented on)

The same idea must be RE-EXPRESSED for each platform, not copied across them.

Output Components

1. Twitter/X Thread (8-10 tweets)

Format:

• Hook tweet with 🧵 emoji
• One idea per tweet, under 280 chars each
• CTA as final tweet
• Include character counts

Tone: Pithy, sharp, personality-driven. Compressed wisdom.

2. LinkedIn Post (300-500 words)

Format:

• Hook line (above the "...see more" fold)
• Story or observation
• 3-5 numbered insights
• CTA

Tone: Professional but human. Story-driven. No corporate speak.

3. Instagram Caption (Under 150 words)

Format:

• Hook line (before truncation)
• 2-3 sentences of value
• CTA
• 5-15 hashtags

Tone: Casual, personality-forward, visual-mindset.

4. Substack Note (3-7 sentences)

Format:

• Choose the best note type for this topic (see formulas below)
• Apply structural pattern
• Keep under 7 sentences

Note types: Single-punch wisdom, pattern observation, contrarian statement, problem→solution, list-based tactical, or direct advice.

5. Five Standalone Tweets (280 chars each)

Each tweet is a complete thought that can be posted independently throughout the week. Push the topic through different lenses:

1. The bold claim — State the core idea with conviction
2. The example — A specific instance that illustrates the point
3. The question — Turn the idea into a thought-provoking question
4. The contrarian angle — Challenge the conventional take on this topic
5. The actionable tip — One specific thing the reader can do today

Include character counts for each.

Output Format

# Social Content Batch: [Topic]

**Core message:** [One sentence capturing the central idea]
**Source:** [Topic/content the user provided]

---

## 1. Twitter/X Thread

**Tweet 1** (XXX/280 chars)
[Hook tweet] 🧵

**Tweet 2** (XXX/280 chars)
[Body tweet]

[Continue for 8-10 tweets...]

**Tweet [N]** (XXX/280 chars)
[CTA tweet]

---

## 2. LinkedIn Post

**Word count:** [X] words

[Full LinkedIn post with hook, body, insights, and CTA]

---

## 3. Instagram Caption

**Word count:** [X] words

[Caption with hook, value, CTA]

.
.
.
[Hashtags]

---

## 4. Substack Note

**Type:** [Note type used]

[Full note]

---

## 5. Standalone Tweets

**Tweet A: The Bold Claim** (XXX/280 chars)
[Tweet]

**Tweet B: The Example** (XXX/280 chars)
[Tweet]

**Tweet C: The Question** (XXX/280 chars)
[Tweet]

**Tweet D: The Contrarian Angle** (XXX/280 chars)
[Tweet]

**Tweet E: The Actionable Tip** (XXX/280 chars)
[Tweet]

---

## Posting Schedule Suggestion

| Day | Platform | Content |
|-----|----------|---------|
| Monday | Twitter/X | Thread |
| Monday | LinkedIn | Post |
| Tuesday | Substack | Note |
| Wednesday | Twitter/X | Standalone tweet A |
| Thursday | Instagram | Caption + image |
| Friday | Twitter/X | Standalone tweet B |
| Weekend | Twitter/X | Standalone tweets C-E (spread out) |

Quality Checklist

• All pieces share the same core message
• Each piece feels native to its platform (not copy-pasted)
• Twitter thread: 8-10 tweets, char counts, hook + CTA
• LinkedIn post: 300-500 words, hook above fold, no corporate speak
• Instagram caption: Under 150 words, hashtags, visual-mindset
• Substack note: 3-7 sentences, right structural formula
• 5 standalone tweets: Different lenses, all under 280 chars
• Voice consistent across all platforms (adapted for tone, not changed)
• No hardcoded handles/links — pulled from context files
• Posting schedule provided