seo-geo

target = $ARGUMENTS

Optimize the target website for both traditional search engines and AI search engines.

The Shift: SEO to GEO

Traditional SEO optimizes for ranking in search results. GEO (Generative Engine Optimization) optimizes for being cited by AI search engines — ChatGPT, Perplexity, Google AI Overview, Copilot, Claude. Being cited is the new ranking #1.

This distinction matters because the optimization strategies diverge. Keyword density helps traditional SEO but hurts GEO (-10% visibility). Citations and statistics — irrelevant to traditional ranking — boost GEO visibility by 37-40%. Optimize for both, but recognize when they conflict.

Princeton GEO Methods

Research-backed effectiveness rankings from the Princeton/IIT Delhi GEO study (KDD 2024). The numbers are real measured visibility boosts — use them to prioritize.

Best combination: Fluency + Statistics. For domain-specific guidance, see references/geo-research.md.

Platform-Specific Knowledge

Each AI platform has a different primary index and ranking quirk. These are empirical findings.

Full ranking factors per platform: references/platform-algorithms.md

AI Bot Access

These bot user-agent strings must be allowed in robots.txt for AI visibility. Sites often block them unknowingly.

Schema Markup

FAQPage schema provides the single highest GEO impact (+40% AI visibility). Prioritize it over other schema types. For ready-to-use JSON-LD templates (FAQPage, Article, WebPage, SoftwareApplication, Organization, Product, HowTo, BreadcrumbList, LocalBusiness, SpeakableSpecification): references/schema-templates.md

Tools

Scripts (in scripts/)

DataForSEO scripts require DATAFORSEO_LOGIN and DATAFORSEO_PASSWORD environment variables.

Validation

• Google Rich Results Test: https://search.google.com/test/rich-results?url={encoded_url}
• Schema.org Validator: https://validator.schema.org/?url={encoded_url}

Complementary skills

• WebSearch for keyword research and competitor analysis
• twitter / reddit skills for SEO community intelligence

References

• references/geo-research.md — Princeton GEO research: 9 methods with examples and domain-specific recommendations
• references/platform-algorithms.md — Detailed ranking factors per platform
• references/schema-templates.md — JSON-LD templates for all major schema types
• references/seo-checklist.md — Prioritized audit checklist (P0/P1/P2)
• references/tools-and-apis.md — Tools, APIs, browser extensions
• references/google-docs-summary.md — Google Search Central quick reference
• examples/opc-skills-case-study.md — Real-world optimization example