SEO Analysis Skill

Overview

This skill enables systematic SEO analysis for content creation: keyword research, search intent identification, on-page optimization, and metadata generation.

Tools to Use

• Perplexity: Research keyword trends, search volumes, SERP landscape
• Jina (r.jina.ai/<url>): Extract clean text from competitor pages for analysis
• Firecrawl: Scrape competitor content and meta tags at scale

Workflow

Step 1 — Define Target Topic & Audience

1. Identify the core topic from the content brief
2. Clarify the primary audience (industry, seniority, pain points)
3. Note the content format (blog post, landing page, social caption)

Step 2 — Keyword Research

Use Perplexity to research:

"What are the most searched keywords for [topic] in [industry/region]?
Include long-tail variants and related semantic terms."

Extract from results:

• Primary keyword (highest volume + relevance)
• 3–5 secondary keywords (semantic variants)
• 2–3 long-tail keywords (specific intent, lower competition)
• LSI (Latent Semantic Indexing) terms

Step 3 — Search Intent Analysis

For each primary keyword, classify intent:

• Informational: "How does X work?" → educational content
• Navigational: Brand/product searches → brand content
• Commercial: "Best X for Y" → comparison/review content
• Transactional: "Buy X" → conversion-focused content

Align content format and CTA with detected intent.

Step 4 — Competitor SERP Analysis

1. Use Jina to read top 3 ranking pages for the primary keyword
2. Identify: content length, header structure (H1/H2/H3), featured snippets
3. Find content gaps (what they cover vs. what they miss)

Step 5 — Metadata Generation

Generate the following for each piece of content:

Title Tag (50–60 chars):

• Include primary keyword near the beginning
• Format: [Primary Keyword] — [Benefit/Hook] | [Brand Name]

Meta Description (120–155 chars):

• Include primary keyword naturally
• Clear value proposition + implicit CTA
• No clickbait

URL Slug:

• Lowercase, hyphens only, no stop words
• Include primary keyword: /blog/[primary-keyword-slug]

Open Graph / Social:

• OG Title: Can be slightly longer (60–70 chars), more engaging
• OG Description: 150–200 chars, action-oriented

Step 6 — Content Optimization Checklist

Verify the final content includes:

• Primary keyword in H1 (exactly once)
• Primary keyword in first 100 words
• Secondary keywords distributed in H2/H3 headers
• Alt text for all images (include keyword where natural)
• Internal links to related content (2–3 minimum)
• External links to authoritative sources (1–2)
• Target word count based on SERP analysis

Output Format

## SEO Analysis Report

**Primary Keyword**: [keyword] | Est. Search Volume: [high/medium/low]
**Intent**: [Informational / Commercial / etc.]
**Difficulty**: [Low / Medium / High]

### Keyword Clusters
- Primary: [keyword]
- Secondary: [kw1], [kw2], [kw3]
- Long-tail: [lt1], [lt2]

### Metadata
- **Title**: [50–60 char title]
- **Meta Description**: [120–155 char description]
- **URL Slug**: /[slug]

### Content Gaps Found
- [Competitor A] misses: [topic X]
- Opportunity: [specific angle]

### Optimization Checklist
[Completed checklist]

Notes

• Always verify keyword relevance against brand voice (load brand_voice skill)
• For Italian/multilingual content: research Italian-specific SERPs separately
• Seasonal keywords: flag if trend is time-sensitive