Script From Hooks

Build modular ad scripts from winning hooks.

Process

Step 1: Analyze Winning Hooks

For each hook: psychological trigger used, expectation set, emotional state created, promise implied.

Step 2: Select Body Framework

TESTIMONIAL BODY

• Real customer story, specific results
• Before → struggle → discovery → result

EXPLAINER BODY

• Problem identification
• Why other solutions fail
• Unique mechanism explanation

SOCIAL PROOF BODY

• Multiple testimonials
• Results compilation
• Authority endorsements

DEMONSTRATION BODY

• Product in action
• Visual proof of claims
• Side-by-side comparison

LISTICLE BODY

• 3-5 benefits/reasons
• Build to strongest point

Step 3: Add B-Roll Suggestions

For each section: visuals needed, stock footage keywords, AI generation prompts, product shots, UGC clips.

Step 4: Create CTA Variants

Direct: "Click the link below" / "Tap to learn more" Scarcity: "Sale ends Friday 6PM Eastern" / "Only X left" Story-Based: Mini testimonial leading to action Risk Reversal: Money-back guarantee, free trial

Step 5: Output Modular Scripts

## SCRIPT: [Name]
Hook: "[Original hook]" | Length: [15s/30s/60s/90s]

### HOOK (0:00-0:03)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]

### BODY 1 (0:03-0:15)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]

### BODY 2 (0:15-0:25)
**VO:** [Script]
**Visual:** [What viewer sees]

### CTA (0:25-0:30)
**VO:** [Script]
**Visual:** [What viewer sees]
**Text Overlay:** [On-screen text]

### EDITING NOTES
- Pacing: [Fast/medium/slow]
- Music: [Style]
- Transitions: [Cut types]

### VARIATION OPTIONS
- Alt Hook: [Alternative]
- Alt CTA: [Alternative]

Key Frameworks

Trojan Horse (LeadsIcon)

1. Hook with attention (not product)
2. Build belief through story/proof
3. Product reveal comes LAST
4. CTA is reminder, not hard sell

Problem-Mechanism-Proof

1. Agitate problem (hook)
2. Explain unique mechanism
3. Provide proof/testimonials
4. Clear call to action

Authenticity Rules (LeadsIcon)

• Never script reactions - capture real ones
• Polish kills performance
• Shot on phone > shot on camera
• If it looks like an ad, it fails

Source: LeadsIcon, VISCAP