Screenshot Planner

Plan compelling App Store screenshot sequences that showcase your app's value.

When to Use

• User is preparing App Store assets
• User wants to improve screenshot conversion
• User asks about screenshot strategy or captions
• User is launching a new app or major update

Information Gathering

Before planning, ask about:

1. App Type

   • What category? (Productivity, Games, Lifestyle, etc.)
   • Primary use case?
   • Visual style of the app?

2. Key Selling Points

   • What makes users choose this app?
   • Most impressive features visually?
   • Any unique UI elements?

3. Target Audience

   • Who downloads this app?
   • What problem are they trying to solve?
   • What matters most to them?

4. Competitors

   • What do competitor screenshots show?
   • How can you differentiate?

Screenshot Strategy

The 5-Screenshot Framework

Most users only see the first 2-3 screenshots. Order matters!

Extended (10 Screenshots)

Caption Writing

Caption Formula

[Action Verb] + [Benefit] + [Optional Detail]

Examples by Category

Productivity:

• "Capture ideas instantly"
• "Never miss a deadline"
• "Your tasks, beautifully organized"

Health & Fitness:

• "Track every workout"
• "See your progress over time"
• "Personalized plans that work"

Photo & Video:

• "Edit like a pro in seconds"
• "Filters that actually look good"
• "Share anywhere with one tap"

Finance:

• "Know where your money goes"
• "Budget without the stress"
• "Insights that save you money"

Caption Rules

✅ Do:

• Keep under 8 words
• Start with action verbs
• Focus on user benefits
• Match the visual exactly
• Use sentence case

❌ Don't:

• Use technical jargon
• Include version numbers
• Mention prices
• Use "Our app does..."
• Write full sentences

Visual Best Practices

Device Frames

Backgrounds

• Solid colors: Clean, professional, fast loading
• Gradients: Modern, dynamic, attention-grabbing
• Lifestyle photos: Context, emotion, aspiration
• Abstract patterns: Creative, unique, memorable

Typography

• Use 2 fonts max (headline + body)
• Minimum 60pt for headlines (iPhone)
• Ensure readability on small thumbnails
• Match your app's brand fonts if possible

Screenshot Storyboard Template

SCREENSHOT 1: HERO
━━━━━━━━━━━━━━━━━━
Caption: [Value proposition - max 6 words]
Visual: [Key screen showing main feature]
Background: [Color/gradient that pops]
Notes: [This is first impression - make it count]

SCREENSHOT 2: CORE FEATURE
━━━━━━━━━━━━━━━━━━━━━━━━━━
Caption: [What can user do?]
Visual: [App in action, primary workflow]
Background: [Consistent with #1]
Notes: [Show the "aha" moment]

SCREENSHOT 3: DIFFERENTIATOR
━━━━━━━━━━━━━━━━━━━━━━━━━━━
Caption: [What makes you unique?]
Visual: [Feature competitors don't have]
Background: [Can vary slightly]
Notes: [Answer "why this app?"]

SCREENSHOT 4: SECONDARY FEATURE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Caption: [Another key benefit]
Visual: [Compelling secondary feature]
Background: [Consistent theme]
Notes: [Add depth to value proposition]

SCREENSHOT 5: TRUST/CTA
━━━━━━━━━━━━━━━━━━━━━━
Caption: [Social proof or call to action]
Visual: [Reviews, stats, or final screen]
Background: [Strong finish]
Notes: [Close the deal]

Size Requirements

iPhone (Required)

iPad (If Universal)

macOS

App Preview Video

When to Include

• Complex apps that need demonstration
• Games (almost always)
• Apps with unique interactions
• When screenshots can't show the experience

Video Specs

• 15-30 seconds optimal
• First 3 seconds = hook
• No audio required (most watch muted)
• Show actual app (no external footage first 3s)
• 1080p or higher

Video Storyboard

0:00-0:03  Hook - Most impressive moment
0:03-0:10  Core workflow demonstration
0:10-0:20  Key features montage
0:20-0:30  Final CTA with value prop

Localization

Considerations

• Captions must be localized
• Screenshots may need localization if they show text
• Consider using minimal in-app text in screenshots
• Some markets prefer different visual styles

Priority Markets

1. English (US)
2. Chinese (Simplified)
3. Japanese
4. German
5. French
6. Spanish

Tools

Design Tools

• Figma - Free, collaborative
• Sketch - Mac-native, templates available
• Photoshop - Full control

Screenshot Generators

• Screenshots.pro - Templates with device frames
• Previewed - 3D mockups
• AppLaunchpad - Quick and easy
• Studio - Mac app with templates

Capture Tools

• Xcode Simulator - File → Screenshot
• QuickTime - Screen recording for video
• ScreenFloat - Organize captures

Competitive Analysis

Before finalizing, check competitors:

1. Search your main keyword
2. Screenshot top 5 apps
3. Note patterns:
   • Frame style used
   • Caption placement
   • Color schemes
   • Number of screenshots
4. Differentiate while meeting expectations