---
generated: YYYY-MM-DD HH:MM
skill: reviewing-launch-outcomes
initiative: [Product/Feature]
launch_date: YYYY-MM-DD
review_period: [30/60/90 days post-launch]
sources:
  - outputs/gtm/gtm-[initiative]-YYYY-MM-DD.md (modified: YYYY-MM-DD)
  - (actual metrics from [analytics source])
downstream:
  - (process improvements to PM OS)
---

# Launch Review: [Initiative]

## Launch Context
**What:** [Product/feature name]
**Launch date:** [YYYY-MM-DD]
**Review period:** [30/60/90 days]
**Original plan:** [Link to GTM plan or charter]

## Predicted vs Actual

### Leading Indicators (Early Signals)

| Metric | Predicted | Actual | Variance | Explanation |
|--------|-----------|--------|----------|-------------|
| [Signups Week 1] | [N] | [N] | [+/-X%] | [Why different?] |
| [Demos Month 1] | [N] | [N] | [+/-X%] | [Why different?] |
| [Trials Month 1] | [N] | [N] | [+/-X%] | [Why different?] |

### Lagging Indicators (Business Outcomes)

| Metric | Predicted | Actual | Variance | Explanation |
|--------|-----------|--------|----------|-------------|
| [Revenue Q1] | $[N] | $[N] | [+/-X%] | [Why different?] |
| [Customers Q1] | [N] | [N] | [+/-X%] | [Why different?] |
| [Retention Month 3] | [%] | [%] | [+/-X pp] | [Why different?] |

### Overall Assessment

**Result:** ✅ Exceeded expectations / ⚠️ Mixed results / ❌ Missed targets

**Summary:** [1-2 sentences on overall outcome]

## What Went Well

| What | Why (Root Cause) | Pattern to Reinforce | Evidence |
|------|------------------|---------------------|----------|
| [Success 1] | [Root cause, not just "good execution"] | [Repeatable lesson] | [Metric or feedback] |
| [Success 2] | [Root cause] | [Repeatable lesson] | [Metric or feedback] |
| [Success 3] | [Root cause] | [Repeatable lesson] | [Metric or feedback] |

**Key success patterns:**
1. [Pattern 1]: [Why this worked]
2. [Pattern 2]: [Why this worked]

## What Went Wrong

| What | Why (Root Cause) | Fix for Next Time | Owner |
|------|------------------|-------------------|-------|
| [Failure 1] | [Root cause - use 5 whys] | [Specific process change] | [PM/team] |
| [Failure 2] | [Root cause] | [Specific process change] | [PM/team] |
| [Failure 3] | [Root cause] | [Specific process change] | [PM/team] |

**Key failure patterns:**
1. [Pattern 1]: [Why this failed]
2. [Pattern 2]: [Why this failed]

## Lessons Learned

### Lesson 1: [Title]
**What we learned:** [Description]
**Why it matters:** [Impact on future launches]
**Action:** Update `skills/[skill-name]/SKILL.md` - [Specific change]

### Lesson 2: [Title]
**What we learned:** [Description]
**Why it matters:** [Impact on future launches]
**Action:** Add section to `outputs/gtm/` template - [What to add]

### Lesson 3: [Title]
**What we learned:** [Description]
**Why it matters:** [Impact on future launches]
**Action:** Add vocabulary term to `.claude/rules/domain/vocabulary.md` - [Term + definition]

## Updates to PM OS

### Skills to Update
- [ ] **Skill:** `skills/planning-gtm-launch/SKILL.md`
  - **Change:** [What to add/modify]
  - **Rationale:** [Lesson learned]

- [ ] **Skill:** `skills/generating-exec-update/SKILL.md`
  - **Change:** [What to add/modify]
  - **Rationale:** [Lesson learned]

### Templates to Update
- [ ] **Template:** GTM plan template
  - **New section:** [What to add]
  - **Why:** [Prevents issue X]

### Quality Gates to Add
- [ ] **Gate:** [Checkpoint name]
  - **When:** [At what stage]
  - **Check:** [What to verify]
  - **Why:** [Prevents issue X]

### Vocabulary to Add
- [ ] **Term:** [New term]
  - **Definition:** [What it means]
  - **Why:** [Needed for clarity on X]

## Recommendations for Next Launch

### Do More Of
1. [Success pattern to repeat]
2. [Success pattern to repeat]
3. [Success pattern to repeat]

### Do Less Of / Stop
1. [Failure pattern to avoid]
2. [Failure pattern to avoid]

### Try Differently
1. [Experiment to try next time]
2. [Experiment to try next time]

## Stakeholder Feedback

**Quotes from stakeholders:**
- "[Quote from sales]" - [Name, Role]
- "[Quote from CS]" - [Name, Role]
- "[Quote from customer]" - [Name, Company]

## Unknowns / Open Questions

- [What data is still missing?]
- [What metrics need longer timeline to assess?]
- [What feedback contradicts other feedback?]

## Sources Used
- [GTM plan path]
- [Analytics dashboard link]
- [Customer interview notes]
- [Stakeholder feedback source]

## Claims Ledger

| Claim | Type | Source |
|-------|------|--------|
| [Metric exceeded target] | Evidence | [Analytics:dashboard] |
| [Customer loved feature X] | Evidence | [Interview notes or survey] |
| [Root cause was Y] | Assumption | [PM analysis - needs validation] |
| [Pattern will repeat] | Assumption | [Needs more data points] |