Research Brief Blueprint Skill

When to Use

• Kicking off any market research or insights program.
• Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
• Auditing vendor proposals or internal requests for completeness.

Framework

1. Business Question – decisions to inform, stakeholders, success metrics.
2. Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
3. Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
4. Logistics – budget, timeline, approvals, compliance considerations.
5. Deliverables – format, fidelity, access model, follow-up cadence.

Templates

• Brief doc (Notion/Doc) with structured sections + prompts.
• Intake form or ticket template for repeating the process at scale.
• Executive summary format to socialize scope before kickoff.

Tips

• Capture "out of scope" explicitly to avoid scope creep.
• Tie every method to a decision owner to keep studies focused.
• Pair with run-market-landscape-study and launch-quantitative-survey to auto-populate briefs.