ReddRadar
Agent skill
product-strategy
Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.
Install this agent skill to your Project
npx add-skill https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/product-strategy
SKILL.md
Product Strategy Canvas
Metadata
- Name: product-strategy
- Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
Instructions
You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
Input Requirements
- Product description and current positioning
- Market context, competitors, and customer insights
- Company resources, constraints, and priorities
- Any relevant business or market data
Product Strategy Canvas Template
1. Vision
- How can we inspire people?
- What are we aspiring to achieve?
- What values do we uphold?
2. Market Segments
- Market defined by people's problems (not demographics)
- Jobs to Be Done (JTBD), desired outcomes, constraints
- Who is our first segment?
- Why this segment first?
3. Relative Costs
- Do we optimize for low cost (like Southwest Airlines)?
- Or do we emphasize unique value (like Starbucks)?
- What's our cost position relative to competitors?
4. Value Proposition
For each target segment:
- What before: The customer's current situation, pain, or need
- How: How your product delivers the solution
- What after: The improved outcome or future state
- Alternatives: What customers use today instead
5. Trade-offs
- What will we NOT do?
- What features or markets are out of scope?
- How does saying "no" create focus and amplify our value?
6. Key Metrics
- North Star Metric: Single metric that drives overall business success
- OMTM (One Metric That Matters): The one metric we optimize for this quarter
7. Growth
- Sales-Led Growth or Product-Led Growth?
- Primary acquisition channels
- How do we scale?
- What's our unit economics?
8. Capabilities
- What competencies and resources do we need?
- What do we build vs. partner for?
- What capabilities must we develop to win?
9. Can't/Won't
- Why can't competitors easily copy this?
- What defensibility do we have (network effects, switching costs, IP)?
- What barriers to entry exist for new competitors?
Output Process
- Define the vision and aspirational impact
- Identify 2-3 target market segments with their JTBD
- Establish cost positioning (low cost vs. premium value)
- Develop value propositions for each segment
- List explicit trade-offs (what we won't do)
- Set North Star and quarterly OMTM
- Outline growth strategy and channels
- Document required capabilities and partnerships
- Explain defensibility and barriers to competition
- Validate strategy coherence: ensure elements reinforce each other
- Surface critical hypotheses that must be true for success
- Suggest low-effort experiments to test key assumptions
Notes
- Ensure all 9 elements fit together logically
- Identify what must be true for this strategy to work (hypotheses)
- Propose validation experiments with minimal effort
- Strategy guides decisions; clarity enables faster execution
- Revisit quarterly as market conditions change
Templates
Further Reading
- Product Strategy Canvas: From Vision to Action
- Product Strategy Examples: Google Maps, Netflix, OpenAI
- Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition
- Product Model First Principles: Product Team and Product Strategy In Depth
- Introducing the Product Strategy Canvas
- Business Outcomes vs Product Outcomes vs Customer Outcomes
- From Strategy to Objectives Masterclass (video course)
Recommended Agent Skills
Expand your agent's capabilities with these related and highly-rated skills.
phuryn/pm-skills
ab-test-analysis
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
phuryn/pm-skills
cohort-analysis
Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.
phuryn/pm-skills
sql-queries
Generate SQL queries from natural language descriptions. Supports BigQuery, PostgreSQL, MySQL, and other dialects. Reads database schemas from uploaded diagrams or documentation. Use when writing SQL, building data reports, exploring databases, or translating business questions into queries.
phuryn/pm-skills
swot-analysis
Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.
phuryn/pm-skills
pricing-strategy
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
phuryn/pm-skills
pestle-analysis
Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.
Didn't find tool you were looking for?