PER-XXX: [Persona Name]
Source IDs: [CFD-XXX, CFD-YYY, BR-ZZZ that inform this persona]
Type: [Primary | Secondary | Negative | Aspirational]
Segment: [From v0.2 market segment]

Demographics:
  Role: [Job title / function]
  Context: [Company size, industry, team structure]
  Technical Level: [Novice | Intermediate | Expert]

Behavioral Profile:
  Goals: [What they're trying to achieve — link to CFD- value]
  Frustrations: [Current pain points — link to CFD- pain]
  Decision Factors: [What influences their choices — link to CFD- research]
  Current Workflow: [How they solve this today]

Product Relationship:
  Primary Value: [CFD- value hypothesis they care about most]
  Key Features: [FEA-XXX, FEA-YYY most relevant to them]
  Pricing Sensitivity: [From BR- pricing rules]
  Acquisition Channel: [How they'll find us — from BR- targeting]

Marketing Hook: [One-sentence pitch for this persona]

PER-001: The Overwhelmed Ops Manager
Source IDs: CFD-003 (pain: manual tracking), CFD-012 (value: automation), BR-041 (target: switchers at renewal)
Type: Primary
Segment: SMB SaaS companies (10-50 employees)

Demographics:
  Role: Operations Manager / Head of Ops
  Context: Growing startup, wearing multiple hats, no dedicated tools budget
  Technical Level: Intermediate (comfortable with SaaS, not a developer)

Behavioral Profile:
  Goals: Reduce time spent on manual reporting (CFD-012)
  Frustrations: Current tools require too much setup (CFD-003)
  Decision Factors: Ease of use > feature count, must show ROI to CEO (CFD-025)
  Current Workflow: Spreadsheets + manual data entry + weekly report compilation

Product Relationship:
  Primary Value: CFD-012 ("Save 5 hours/week on reporting")
  Key Features: FEA-001 (auto-sync), FEA-003 (one-click reports), FEA-007 (dashboard)
  Pricing Sensitivity: BR-030 (SMB tier ≤$50/mo)
  Acquisition Channel: BR-041 (target at contract renewal of competing tools)

Marketing Hook: "Stop building reports. Start using them."