ReddRadar
Agent skill
positioning
Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/data/positioning
SKILL.md
Positioning Systems Skill
When to Use
- Kicking off new products/features or entering new markets.
- Refreshing messaging after competitive or market shifts.
- Equipping sales/CS with updated stories.
Framework
- Audience & Problem – ICP, pain, current workaround.
- Promise – how we uniquely solve it (functional + emotional).
- Proof – metrics, customers, analysts, demos.
- Payoff – business outcome and CTA.
- Variants – adjust for personas, industries, regions.
Templates
- Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
- Message house diagram.
- Snippet bank (email, social, ad copy, call intro).
Tips
- Validate with customers before rollout.
- Keep one source of truth; document version and owner.
- Align with design/content teams so visuals mirror messaging.
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