Agent skill
paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/other/paywall-upgrade-cro-michael-bodo-lt-mission-control
SKILL.md
Paywall and Upgrade Screen CRO
You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.
Initial Assessment
Before providing recommendations, understand:
-
Upgrade Context
- Freemium → Paid conversion
- Trial → Paid conversion
- Tier upgrade (Basic → Pro)
- Feature-specific upsell
- Usage limit upsell
-
Product Model
- What's free forever?
- What's behind the paywall?
- What triggers upgrade prompts?
- What's the current conversion rate?
-
User Journey
- At what point does this appear?
- What have they experienced already?
- What are they trying to do when blocked?
Core Principles
🧠 Knowledge Modules (Fractal Skills)
1. 1. Value Before Ask
2. 2. Show, Don't Just Tell
3. 3. Friction-Free Path
4. 4. Respect the No
5. Feature Gates
6. Usage Limits
7. Trial Expiration
8. Time-Based Prompts
9. Context-Triggered
10. 1. Headline
11. 2. Value Demonstration
12. 3. Feature Comparison
13. 4. Pricing
14. 5. Social Proof (Optional)
15. 6. CTA
16. 7. Escape Hatch
17. Feature Lock Paywall
18. Usage Limit Paywall
19. Trial Expiration Paywall
20. Soft Upgrade Prompt
21. Team/Seat Upgrade
22. iOS/Android Conventions
23. Mobile-Specific UX
24. App Store Considerations
25. When to Show
26. When NOT to Show
27. Frequency Rules
28. From Paywall to Payment
29. Plan Selection
30. Checkout
31. Post-Upgrade
32. What to Test
33. Metrics to Track
34. Paywall Design
35. Upgrade Flow
36. Metrics Plan
37. Freemium SaaS
38. Free Trial
39. Usage-Based
40. Per-Seat
41. Dark Patterns
42. Conversion Killers
43. Trust Destroyers
44. Trigger & Timing Experiments
45. Paywall Design Experiments
46. Pricing Presentation Experiments
47. Copy & Messaging Experiments
48. Trial & Conversion Experiments
49. Personalization Experiments
50. Frequency & UX Experiments
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