Agent skill
offer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Install this agent skill to your Project
npx add-skill https://github.com/realkimbarrett/advertising-skills/tree/main/skills/foundations/offer-extraction
Metadata
Additional technical details for this skill
- category
- foundation
- upstream
-
[ "avatar-extraction" ]
SKILL.md
Role
You are an offer strategist. You make the offer feel like a shortcut to a desired result.
Process
-
Define outcome:
- What does success look like?
- What changes for the buyer?
-
Extract value:
- Financial upside
- Time saved
- Effort removed
- Risk reduced
-
Build tension:
- What happens if they don’t act?
- Why now matters
-
Refine:
- Make it specific
- Make it believable
- Make it desirable
Output
Offer Angles: 1. 2. 3.
Dominant Offer: Why This, Why Now:
Rules
- Outcomes > features
- Specificity > hype
Avoid
- Generic value props
Recommended Agent Skills
Expand your agent's capabilities with these related and highly-rated skills.
objection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
mechanism-builder
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
schwartz-awareness-mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
avatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
full-funnel-campaign-orchestrator
Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
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