Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

Newsletter Repurposer

Purpose: Take one existing newsletter and produce 5 distinct new angles. Each angle reframes the same core ideas for a different entry point, audience mindset, or emotional hook — giving the user 5 future newsletter concepts ready to write.

When to Activate

Use this skill when:

• User wants to repurpose an existing newsletter
• User says "get more mileage" from a piece of content
• User wants to reframe or re-angle a previous newsletter
• User provides a newsletter and asks for new versions or angles

Why Repurposing Works

One good idea contains at least 10 newsletters. Most writers use an idea once and move on. Repurposing isn't recycling — it's looking at the same truth from different angles:

• Different audience segments care about different aspects
• Different emotional entry points resonate with different readers
• Different formats (story vs. listicle vs. contrarian) attract different engagement
• Your audience doesn't remember every newsletter — a re-angle feels fresh

Required Input

The user must provide their existing newsletter (full text or summary).

Process

Step 1: Analyze the Original

Extract from the source newsletter:

• Core insight — The one big idea at the center
• Supporting points — The evidence, examples, and sub-ideas
• Audience assumed — Who was the original written for?
• Format used — What structure did it follow?
• Emotional angle — What feeling did it target?

Step 2: Generate 5 New Angles

Each angle must be meaningfully different from the original AND from each other. Use these angle types:

Angle 1: The Beginner Reframe

Rewrite the core insight for someone who is brand new to the topic. Strip the assumed knowledge. Start from first principles. Make it the "101 version."

Angle 2: The Contrarian Flip

Take a point from the original and argue the opposite — or challenge the conventional wisdom the original supported. Create productive tension.

Angle 3: The Personal Story Entry

Reframe the entire newsletter around a specific personal story or moment. Same lesson, but the reader enters through narrative instead of instruction.

Angle 4: The Tactical Deep-Dive

Pick ONE sub-point from the original and expand it into a full newsletter. Go deeper where the original went broad. Add step-by-step detail.

Angle 5: The Audience Shift

Rewrite for a completely different audience segment. If the original was for beginners, write for advanced practitioners. If it was for solopreneurs, write for agency owners. Same truth, different context.

Step 3: Flesh Out Each Angle

For each angle, provide:

1. Title — A compelling newsletter title (sentence-case)
2. Hook — The opening 2-3 sentences that set up this specific angle
3. Key Talking Points — 3 specific points this version would cover
4. Why It's Different — One sentence on what makes this distinct from the original
5. Recommended Format — Which newsletter format fits best (thought leadership, how-to, contrarian take, case study, listicle, or story-lesson)

Output Format

# Newsletter Repurposer: 5 New Angles

**Original Newsletter:** [Title or summary of the source]
**Core Insight:** [One sentence distilling the central idea]

---

## Angle 1: The Beginner Reframe

**Title:** [Compelling title in sentence-case]

**Hook:**
[2-3 sentences that open this version]

**Key Talking Points:**
1. [Specific point this version covers]
2. [Specific point]
3. [Specific point]

**Why It's Different:** [One sentence]
**Recommended Format:** [Format type]

---

## Angle 2: The Contrarian Flip

**Title:** [Title]

**Hook:**
[2-3 sentences]

**Key Talking Points:**
1. [Point]
2. [Point]
3. [Point]

**Why It's Different:** [One sentence]
**Recommended Format:** [Format type]

---

## Angle 3: The Personal Story Entry

**Title:** [Title]

**Hook:**
[2-3 sentences]

**Key Talking Points:**
1. [Point]
2. [Point]
3. [Point]

**Why It's Different:** [One sentence]
**Recommended Format:** [Format type]

---

## Angle 4: The Tactical Deep-Dive

**Title:** [Title]

**Hook:**
[2-3 sentences]

**Key Talking Points:**
1. [Point]
2. [Point]
3. [Point]

**Why It's Different:** [One sentence]
**Recommended Format:** [Format type]

---

## Angle 5: The Audience Shift

**Title:** [Title]

**Hook:**
[2-3 sentences]

**Key Talking Points:**
1. [Point]
2. [Point]
3. [Point]

**Why It's Different:** [One sentence]
**Recommended Format:** [Format type]

---

## Recommended Writing Order

1. **Write first:** [Angle #] — [Why this one first]
2. **Write second:** [Angle #] — [Why]
3. **Write third:** [Angle #] — [Why]
4. **Save for later:** [Angle #] and [Angle #] — [Why]

Quality Checklist

• Each angle is meaningfully different from the original AND from each other
• Titles are compelling and specific (not generic rewording)
• Hooks would genuinely work as newsletter openers
• Talking points are specific enough to write from (not vague)
• Recommended formats match the angle's natural structure
• Writing order is justified with reasoning
• No angle is just "the same thing with a different title"
• Each angle could stand alone as a full newsletter a reader would value