Meta Tags Optimizer

SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh System Mode: This build skill follows the shared Skill Contract and State Model.

This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.

System role: Build layer skill. It turns briefs and signals into assets that other skills can review, publish, and monitor.

When This Must Trigger

Use this when the conversation involves a shippable asset or transformation that should feed directly into quality review, deployment, or monitoring — even if the user doesn't use SEO terminology:

• Creating meta tags for new pages
• Optimizing existing meta tags for better CTR
• Preparing pages for social media sharing
• Fixing duplicate or missing meta tags
• A/B testing title and description variations
• Optimizing for specific SERP features
• Creating meta tags for different page types

What This Skill Does

1. Title Tag Creation: Writes compelling, keyword-optimized titles
2. Meta Description Writing: Creates click-worthy descriptions
3. Open Graph Optimization: Prepares pages for social sharing
4. Twitter Card Setup: Optimizes Twitter-specific meta tags
5. CTR Analysis: Suggests improvements for better click rates
6. Character Counting: Ensures proper length for SERP display
7. A/B Test Suggestions: Provides variations for testing

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Create Meta Tags

Create meta tags for a page about [topic] targeting [keyword]

Write title and meta description for this content: [content/URL]

Optimize Existing Tags

Improve these meta tags for better CTR: [current tags]

Social Media Tags

Create Open Graph and Twitter card tags for [page/URL]

Skill Contract

Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for memory/content/.

• Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under memory/content/.
• Promotes: approved angles, messaging choices, missing evidence, and publish blockers to memory/hot-cache.md, memory/decisions.md, and memory/open-loops.md.
• Next handoff: use the Next Best Skill below when the asset is ready for review or deployment.

Handoff Summary

Emit this shape when finishing the skill (see skill-contract.md §Handoff Summary Format for the authoritative format):

• Status: DONE / DONE_WITH_CONCERNS / BLOCKED / NEEDS_INPUT
• Objective: what was analyzed, created, or fixed
• Key Findings / Output: the highest-signal result
• Evidence: URLs, data points, or sections reviewed
• Open Loops: blockers, missing inputs, or unresolved risks
• Recommended Next Skill: one primary next move

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~search console + ~~SEO tool connected: Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.

With manual data only: Ask the user to provide:

1. Current title and meta description (if optimizing existing)
2. Target primary keyword and 2-3 secondary keywords
3. Page URL and main content/value proposition
4. Competitor URLs or examples of well-performing titles in the SERP

Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests meta tag optimization, run these six steps:

1. Gather Page Information — URL, page type, primary/secondary keywords, target audience, primary CTA, unique value prop
2. Create Optimized Title Tag — 50-60 chars, primary keyword front-loaded; pick from 5 formula options (Keyword|Benefit|Brand, Number+Keyword+Promise, How-to, Question, Year+Keyword); generate 3 options with power word analysis
3. Write Meta Description — 150-160 chars, primary keyword, CTA; use [Offer] + [Benefit] + [CTA] formula; generate 3 options with CTA and emotional trigger labels
4. Create Open Graph, Twitter Card, and Additional Meta Tags — OG (og:type/url/title/description/image), Twitter Card, canonical, robots, viewport, author, article tags; combine into full block
5. CORE-EEAT Alignment Check — verify C01 (Intent Alignment) and C02 (Direct Answer) with Pass/Warn/Fail
6. Provide CTR Optimization Tips — power words analysis, CTR boosting elements table (Numbers +20-30%, Year +15-20%, Power Words +10-15%, Question +10-15%, Brackets +10%), A/B test suggestions

Reference: See references/instructions-detail.md for full templates (page analysis, title/description formula options, CORE-EEAT alignment matrix, CTR optimization analysis), worked example, and tips. See references/meta-tag-code-templates.md for HTML code templates.

Validation Checkpoints

Input Validation

• Primary keyword confirmed and matches page content
• Page type identified (blog/product/landing/service/homepage)
• Target audience and search intent clearly defined
• Unique value proposition articulated

Output Validation

• Banned-vocab self-check — scan titles and descriptions for banned words/phrases per skill-contract.md §Output Voice. Especially: crucial, robust, leverage, seamless, unlock, cutting-edge, empower, streamline. Meta tags are short — every word counts.
• Title length 50-60 characters (displays fully in SERP)
• Meta description length 150-160 characters
• Primary keyword appears in both title and description
• Open Graph image specified (1200x630px recommended)
• All HTML syntax valid (no unclosed quotes or tags)
• Source of each data point clearly stated (~~search console CTR data, ~~SEO tool competitor data, user-provided, or estimated)

Example

User: "Create meta tags for a blog post about 'how to start a podcast in [current year]'"

Output (abbreviated):

• Title: <title>How to Start a Podcast in [year]: Complete Beginner's Guide</title> (~55 chars, keyword front-loaded, power words: Complete, Beginner's)
• Description: <meta name="description" content="Learn how to start a podcast in [year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!"> (~163 chars, CTA included)

See the full example (with OG, Twitter, Article tags and 3 A/B variations) in references/instructions-detail.md.

Tips for Success

Front-load keywords; match intent; be specific; test variations; update regularly; check competitors. Full list in references/instructions-detail.md.

Save Results

After delivering content or optimization output to the user, ask:

"Save these results for future sessions?"

If yes, write a dated summary to memory/content/YYYY-MM-DD-<topic>.md containing:

• One-line description of what was created
• Target keyword and content type
• Open loops or items needing review
• Source data references

Gate check recommended: Run content-quality-auditor before publishing (PostToolUse hook will remind automatically).

If any findings should influence ongoing strategy, recommend promoting key conclusions to memory/hot-cache.md.

Reference Materials

• Instructions Detail — Full 6-step workflow, title/description formulas, CORE-EEAT alignment matrix, CTR analysis, worked example, tips
• Meta Tag Formulas — Proven title and description formulas
• Meta Tag Code Templates — HTML templates (OG, Twitter, article tags)
• CTR and Social Reference — Page-type templates, CTR data, OG best practices

Next Best Skill

• Primary: schema-markup-generator — complete the SERP packaging with structured data.