Agent skill
messaging-skill
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/messaging-skill
SKILL.md
Messaging Skill
=== PURPOSE ===
Procedures for creating messaging frameworks and key messages.
=== USED BY ===
| Agent | Purpose |
|---|---|
| @agent(pmm) @ref(CB-AGENT-PMM-001) | Primary skill for messaging |
=== PROCEDURE: Messaging Hierarchy ===
Structure:
Brand Promise
└── Value Proposition
└── Key Messages (3-5)
└── Supporting Points
└── Proof Points
Definitions:
- Brand Promise: The overarching commitment (emotional)
- Value Proposition: What you offer (rational)
- Key Messages: Main themes/pillars
- Supporting Points: Evidence for each pillar
- Proof Points: Specific data, testimonials, examples
=== PROCEDURE: Value Proposition ===
Template:
## Value Proposition
### Headline
[One sentence that captures the core benefit]
### Subheadline
[2-3 sentences expanding on the headline]
### Key Benefits
1. [Benefit 1] - [Brief explanation]
2. [Benefit 2] - [Brief explanation]
3. [Benefit 3] - [Brief explanation]
### Proof
[Evidence that supports the claim]
Example:
### Headline
Ship faster without the coordination tax.
### Subheadline
Codebook uses AI agents to handle routine decisions,
reducing context switching and keeping your team focused
on what matters: building great software.
### Key Benefits
1. 50% less coordination overhead
2. Consistent code quality without constant review
3. Documentation that stays current automatically
=== PROCEDURE: Key Messages ===
Message Pillar Template:
## Key Message: [Pillar Name]
### The Message
[One sentence statement]
### Why It Matters
[Why this resonates with target audience]
### Supporting Points
1. [Evidence/example 1]
2. [Evidence/example 2]
3. [Evidence/example 3]
### Proof Points
- [Statistic]
- [Customer quote]
- [Third-party validation]
### Usage
- Website: [where to use]
- Sales: [when to emphasize]
- Content: [topic areas]
=== PROCEDURE: Messaging Matrix ===
By Audience:
| Audience | Pain Point | Key Message | Proof |
|----------|------------|-------------|-------|
| Developer | Context switching | Focus on code, not process | 50% fewer interruptions |
| Manager | Team velocity | Ship 2x faster | Case study: Acme Corp |
| Executive | Cost/efficiency | Reduce coordination cost | ROI calculator |
By Funnel Stage:
| Stage | Objective | Message Focus |
|-------|-----------|---------------|
| Awareness | Get attention | Problem agitation |
| Consideration | Build interest | Solution overview |
| Decision | Drive action | Differentiation, proof |
| Retention | Build loyalty | Advanced value, community |
=== PROCEDURE: Messaging Document ===
Location: devdocs/marketing/messaging.md
Structure:
# Messaging Framework
## Brand Promise
[Overarching commitment]
## Value Proposition
[Core value statement]
## Key Messages
### Pillar 1: [Name]
[Full pillar details]
### Pillar 2: [Name]
[Full pillar details]
### Pillar 3: [Name]
[Full pillar details]
## Messaging by Audience
[Audience matrix]
## Messaging by Stage
[Funnel matrix]
## Boilerplate
### Short (25 words)
[Brief description]
### Medium (50 words)
[Standard description]
### Long (100 words)
[Full description]
## Version History
=== PROCEDURE: Message Testing ===
Validation Questions:
- Is it clear? (Can someone understand in 5 seconds?)
- Is it credible? (Do we have proof?)
- Is it compelling? (Does it motivate action?)
- Is it differentiated? (Could a competitor say this?)
- Is it memorable? (Can someone repeat it?)
=== RELATED SKILLS ===
| Skill | Relationship |
|---|---|
| @skill(positioning) | Foundation for messaging |
| @skill(voice-tone) | Execution guidance |
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