Agent skill
messaging-audit
Review positioning and messaging across content
Install this agent skill to your Project
npx add-skill https://github.com/davekilleen/Dex/tree/main/.claude/skills/_available/marketing/messaging-audit
SKILL.md
Purpose
Ensure messaging consistency across all content and identify where positioning needs tightening.
Usage
/messaging-audit- Full messaging review/messaging-audit [topic]- Focus on specific product/feature messaging
Steps
-
Scan 05-Areas/Content/ for published content
-
Extract messaging elements:
- Value propositions mentioned
- Key benefits highlighted
- Target audience descriptions
- Problem statements
- Competitive positioning
-
Check consistency:
- Same value props across content?
- Consistent problem framing?
- Aligned audience descriptions?
- Unified competitive positioning?
-
Identify issues:
- Conflicting messages
- Outdated positioning
- Missing key messages
- Inconsistent terminology
-
Generate audit report with:
- Consistency analysis
- Conflicts found
- Missing messages
- Recommendations for alignment
Output Format
# 🎯 Messaging Audit
**Date:** [Today]
**Content reviewed:** [Count]
## Current Messaging Patterns
### Value Propositions
- "[Value prop 1]" - Used in [X] pieces
- "[Value prop 2]" - Used in [X] pieces
### Problem Statements
- "[Problem 1]" - [X] mentions
- "[Problem 2]" - [X] mentions
## Consistency Issues
### Conflicts Found
1. [Content A] says "[X]" but [Content B] says "[Y]"
2. [Inconsistency description]
### Missing Key Messages
- [Message] not mentioned in [content type]
## Recommendations
1. [Recommendation for alignment]
2. [Recommendation for improvement]
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