Agent skill

marketing-social-media

Operational social media marketing system with templates, checklists, execution patterns, and decision trees for SMMA growth, paid social, content creation, offer building, and lead generation.

View SKILL.md on GitHub Repository
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Install this agent skill to your Project

npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/marketing/marketing-social-media

SKILL.md

SOCIAL MEDIA MARKETING — OPERATIONAL SKILL

This skill contains actionable, non-theoretical operational systems for scaling social media marketing on LinkedIn (2025 viral mechanics), TikTok, Meta, YouTube, Google, and organic platforms.

Use this skill when the user asks for:

  • content ideas, calendars, scripts, hooks
  • ad creative templates
  • growth frameworks
  • optimization workflows
  • offer creation & lead generation
  • paid social setup and scaling
  • SEO content for social platforms
  • copywriting requests
  • outreach templates
  • performance audits

Quick Reference

Task Template/Resource Location When to Use
Paid Ads
Google Search Ads RSA Template templates/ads/google-rsa-template.md Search campaigns, high-intent keywords
Meta Ads (FB/IG) Meta Ad Script templates/ads/meta-ad-script.md Social campaigns, audience targeting
TikTok Ads TikTok Ad Script templates/ads/tiktok-ad-script.md Short-form video ads, Gen Z/Millennial
YouTube Ads Video Brief templates/ads/youtube-video-brief.md Long-form video campaigns
Influencer/UGC Program Influencer Ops resources/influencer-ops-and-partnerships.md Sourcing, rights, Spark/whitelisting
Organic Content
LinkedIn Posts Viral Post Templates templates/social/viral-post-templates.md B2B thought leadership, 2025 mechanics
LinkedIn Carousel Carousel Template templates/social/carousel-template.md Educational content, frameworks
Virality / WOM STEPPS & Seeding resources/virality-word-of-mouth.md Word-of-mouth loops, share triggers
TikTok/Reels/Shorts Organic Script templates/social/tiktok-organic-script.md Short-form video content
Instagram Carousel IG Carousel Template templates/social/instagram-carousel-template.md Multi-slide educational posts
Instagram Reels Reels Template templates/social/instagram-reels-template.md Short-form vertical video
Content Calendar 30-Day Calendar templates/social/30-day-content-calendar.md Monthly content planning
Hook Library Social Hook Library templates/social/social-hook-library.md Attention-grabbing opening lines
Outreach & Email
Cold Email Cold Email Template templates/email/cold-email-template.md B2B prospecting, initial outreach
Lead Nurture Nurture Sequence templates/email/lead-nurture-sequence.md Email drip campaigns
High-Ticket Outreach Outreach Sequence templates/email/high-ticket-outreach-sequence.md Premium service sales
Sales Email Sales Template templates/email/sales-email-template.md Direct sales pitches
Newsletter Newsletter Template templates/email/newsletter-template.md Regular audience communication
Offers & Conversion
Grand Slam Offer Offer Builder templates/offers/grand-slam-offer-builder.md High-value offer creation (Hormozi)
Value Stack Value Stack Template templates/offers/value-stack-template.md Offer positioning, bonuses
Offer Messaging Messaging Template templates/offers/offer-messaging-template.md Copywriting, value communication
Pricing Calculator Pricing Calculator templates/offers/offer-pricing-calculator.md Price optimization
Guarantee Guarantee Templates templates/offers/guarantee-templates.md Risk reversal strategies
Lead System Pipeline OS resources/lead-systems-and-pipelines.md Daily/weekly volume math, cadences
SEO & Content
SEO Brief SEO Brief Template templates/seo/seo-brief-template.md Content optimization, keyword targeting
Content Outline Outline Template templates/seo/seo-content-outline-template.md Structured long-form content
Keyword Research Research SOP templates/seo/keyword-research-sop.md SEO keyword discovery
Product-Led SEO PL SEO Strategy resources/product-led-seo-strategy.md Programmatic templates, index control
Strategy Resources
LinkedIn Viral Mechanics Viral Content Guide resources/linkedin-viral-content.md 2025 LinkedIn algorithm
Paid Social Patterns Paid Social Guide resources/paid-social-patterns.md Scaling, optimization, testing
Persuasion Patterns Persuasion Guide resources/persuasion-patterns.md Copywriting psychology
Community Building Community Guide resources/community-building-patterns.md Audience growth, engagement
AI Governance Governance Guide resources/ai-marketing-governance.md ROI, safety, evaluation guardrails
Influencer Ops Creator Program Guide resources/influencer-ops-and-partnerships.md Contracts, rights, reporting

Decision Trees (Quick Use)

text
### Paid Social Troubleshooting
CTR low (<0.8%) → Refresh hook/creative  
CTR ok, CVR low (<1.5%) → Fix landing page/offer clarity  
High CPC → Tighten hook or broaden audience; check bid/placement overlap  

### Organic Growth Triage
Inconsistent posting → Fix cadence/system  
Good watch time, low follows → Strengthen CTA and identity hooks  
Followers, no leads → Add offer-driven posts + booking CTA  

### Virality / WOM Triage
Low shares/saves → Increase practical value or social currency (STEPPS)  
Views, low CTR → Fix thumbnail/title/hook tension  
Comments, low conversions → Add clearer offer bridge + CTA  

### Lead System Triage
Low replies → Clarify offer/proof; swap angles  
Clicks, low bookings → Fix follow-up cadence + booking friction  
Lead source skewed → Rebalance paid/social/outbound; add retargeting  
No-shows → Reminders + value drop; tighten qualification  

### SEO / Content Triage
Low CTR → Rewrite title/meta to match intent; add schema where relevant  
Indexed but not ranking → Improve internal links, on-page intent match, freshness  
Traffic, low conversions → Align CTA to intent; tighten offer on page  

For detailed trees (TikTok scaling, offer creation, outreach triage), see `resources/operational-patterns.md`, `resources/lead-systems-and-pipelines.md`, `resources/virality-word-of-mouth.md`, and `resources/product-led-seo-strategy.md`.

Navigation

Resources

Templates

Ads

Email & Outreach

Social Content

LinkedIn

SEO & Content Hubs

Offers

Community

Related Skills

Product & Strategy

AI & Content Intelligence

Frontend & Design

Data & Analytics

Infrastructure & Deployment

Operational Deep Dives

External Resources

See data/sources.json for official documentation across Google Ads, Meta, TikTok, YouTube, and AI/ML research references.

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