Marketing Operations

Systematic marketing operations skill with strategy setup templates, channel-specific playbooks, and recurring task frameworks. Supports the /marketing workflow with reusable knowledge and templates.

When to Use

• Initializing marketing strategy for a project (MARKETING.md creation)
• Creating social media posts for X/Twitter, LinkedIn, Reddit
• Drafting email campaigns and newsletters
• Researching trends and content opportunities
• Planning community engagement
• Reviewing and adjusting marketing strategy
• Setting up a content calendar

When NOT to Use

• Writing blog posts (use /blog-post workflow with content-creation skill)
• SEO audits (use /seo-review workflow)
• Landing page design (use /ui-ux-design workflow)
• Technical documentation (use /docs workflow)

Key Concepts

Marketing Strategy Hierarchy

Mission (why we exist)
  └── Positioning (who we serve, what we offer, why us)
        └── Messaging Framework (value prop, pillars, proof points)
              └── Channel Strategy (where we show up)
                    └── Content Pillars (what we talk about)
                          └── Tactical Plan (what we do daily/weekly/monthly)
                                └── Content Calendar (specific tasks and dates)

Channel Selection Framework

Evaluate each channel on three dimensions before committing:

Rule: Better to do 2 channels well than 5 channels poorly. Start with 1-2 high-fit channels and expand only after consistent execution.

Content Pillar Model

Define 3-5 content pillars aligned with:

1. ICP pain points — problems your audience actively searches for
2. Product strengths — areas where your product genuinely excels
3. Industry expertise — topics where you have unique knowledge or data
4. Trending intersections — emerging topics that connect to your product

Each piece of content should map to exactly one pillar. Track pillar distribution to avoid over-indexing on one topic.

Measurement Framework

Rule: Optimize for pipeline and revenue metrics. Use vanity metrics only as leading indicators.

Resources

• marketing-setup-template.md — Complete MARKETING.md template with all sections for strategy initialization
• channel-playbooks.md — Platform-specific playbooks for X/Twitter, LinkedIn, Reddit, email, and community engagement

Integration

• Follows rules: marketing-strategist guidance for strategy and positioning, content-designer guidance for copy and social posts, and content-writer guidance for blog and email content
• Used by workflows: /marketing (primary), /blog-post (marketing context), /docs (public-facing content)
• Companion skills: content-creation skill (AI content tools, image generation, content briefs)