Marketing Business

Marketing and customer acquisition skill that guides users through creating structured go-to-market strategies. Produces actionable GTM plans with channel prioritization, budget allocation, and launch timelines.

When to Use

• User wants to create a go-to-market strategy
• User needs channel recommendations for their business model
• User wants a 30-day launch action plan
• User needs marketing budget allocation guidance

Workflows

Go-to-Market Strategy Builder

Guides user through creating a complete GTM plan based on business model, budget, and target audience.

Reference Files:

• references/go-to-market-framework.md - Complete GTM workflow with channel scoring, budget allocation rules, and action plan templates
• references/channel-selection-matrix.md - Channel scoring data for 8+ business model types

Output File: devforgeai/specs/business/marketing/go-to-market.md

Workflow Steps:

1. Gather Inputs via AskUserQuestion:

   • Business model type (SaaS B2B, SaaS B2C, Marketplace, D2C, E-commerce, Subscription, Freemium, Agency)
   • Monthly marketing budget range
   • Target audience description

2. Channel Selection:

   • Load references/channel-selection-matrix.md
   • Score channels based on business model, budget, and audience
   • Rank minimum 3 channels with rationale
   • Allocate budget percentages (must sum to 100%)

3. 30-Day Launch Plan:

   • Generate minimum 10 action items
   • Assign to 3 time windows: Days 1-7, Days 8-21, Days 22-30
   • Tag each item with responsible role (founder, marketer, engineer)

4. Output Generation:

   • Write complete GTM plan to output file
   • Include 4 required sections: Executive Summary, Channel Strategy, Budget Allocation, 30-Day Launch Plan
   • Validate Markdown structure (ATX headings)

Edge Cases:

• Zero budget: Recommend organic-only channels
• Unknown business model: Ask up to 3 clarifying questions
• Existing output file: Prompt before overwrite
• Conflicting model/audience: Detect mismatch and advise

Positioning & Messaging Framework

Guides user through competitive positioning, value proposition, and messaging hierarchy.

Reference Files:

• references/positioning-strategy.md - Complete positioning workflow with templates

Output File: devforgeai/specs/marketing/positioning-framework.md

Customer Discovery

Guides user through customer interview planning, persona development, and insight synthesis.

Output File: devforgeai/specs/marketing/customer-discovery.md

Content Strategy

Guides user through content calendar creation, channel mix, and editorial planning.

Output File: devforgeai/specs/marketing/content-strategy.md

User Profile Adaptive Pacing

When a user profile is available, read it to adapt the workflow pacing based on experience level.

Profile Detection (optional - when available):

1. Check if a user profile exists with business context
2. Detect experience level: beginner, experienced, or first-time user

Adaptive Behavior:

• Beginner / first-time: Full onboarding with detailed explanations at each step
• Experienced: Skip introductory explanations, pre-populate known business context fields, and compress pacing

Pre-population: When the user profile contains prior business model, audience, or budget data, pre-populate those fields as defaults so the user can confirm or override rather than re-enter.

Graceful Degradation (BR-003): If the user profile is not found or unavailable, fall back to the default full-pacing workflow. The profile is optional and never required. Missing profile data must never cause an error or block the workflow.

Project-Anchored Mode

When invoked with --mode=project, anchor marketing artifacts to the current DevForgeAI project:

1. Read context files (read-only, immutable - never write to context paths):

   • devforgeai/specs/context/tech-stack.md - Extract product technology for positioning
   • devforgeai/specs/context/source-tree.md - Understand product structure

2. Store output artifacts in devforgeai/specs/marketing/ with timestamped filenames using YYYY-MM-DD format (e.g., go-to-market-2026-03-05.md)

Context files are read-only. This skill never writes to devforgeai/specs/context/ paths.

Session Resume

Before generating new artifacts, detect if a prior session exists by checking for existing output files in the marketing output directory.

Detection:

• Check devforgeai/specs/marketing/ or devforgeai/specs/business/marketing/ for existing artifacts
• Identify the last completed phase or workflow from prior session progress

Resume Prompt: When a previous session is found, present the user with options via AskUserQuestion:

• Resume — Continue from last completed phase
• Start fresh — Begin a new session

Prior sessions are never silently overwritten. Always prompt the user before overwriting existing artifacts. Use AskUserQuestion to confirm the user's intent before any modification to prior session data.

On-Demand Reference Loading

Load reference files only when needed:

Read(file_path="references/go-to-market-framework.md")
Read(file_path="references/channel-selection-matrix.md")
Read(file_path="references/positioning-strategy.md")

Business Rules

• Budget allocation percentages must sum to 100%
• Minimum 3 channels ranked per recommendation
• Minimum 10 action items in 30-day plan
• All action items must have role tags
• Zero-budget input produces organic-only recommendations

References

• EPIC-075: Marketing & Customer Acquisition
• STORY-539: Go-to-Market Strategy Builder
• STORY-541: Marketing Plan Command & Skill Assembly