lp-do-assessment-13-product-naming — Product Naming Pipeline (ASSESSMENT-13)

Orchestrates the complete four-part product naming pipeline from a standing start to a TM-prescreened, ranked shortlist. The operator receives a shortlist where every name has a DWPEIC quality score and TM search direction URLs pre-generated for immediate review.

This pipeline is distinct from ASSESSMENT-04/05 (business name pipeline):

• Business name (ASSESSMENT-04/05): 250 candidates → RDAP .com availability check → top 20 available
• Product name (ASSESSMENT-13): 75 candidates → TM pre-screen direction → top 20 by score

The domain check is not applicable to product names (the brand domain is already owned). The TM pre-screen runs automatically to generate EUIPO, WIPO GBD, and UIBM search direction URLs; the operator reviews the URLs for their preferred candidates before confirming a selection.

Load: ../_shared/assessment/assessment-base-contract.md

Invocation

/lp-do-assessment-13-product-naming --business <BIZ>

Required:

• --business <BIZ> — 3-4 character business identifier

Business resolution pre-flight: If --business is absent or the directory docs/business-os/strategy/<BIZ>/ does not exist, apply _shared/business-resolution.md before any other step.

ASSESSMENT-12 note: Before running this skill, the operator should have run /lp-do-assessment-12-promote to promote the brand identity dossier from Draft to Active. ASSESSMENT-12 is a skill-only gate — not enforced by GATE-ASSESSMENT-01. If the dossier remains Draft, proceed with a provisional note but flag the gap to the operator.

ASSESSMENT-03 gate: If no ASSESSMENT-03 product option selection artifact exists, halt and emit:

"ASSESSMENT-03 artifact not found at docs/business-os/strategy/<BIZ>/<YYYY-MM-DD>-option-selection.user.md. A confirmed product option is required before product naming can begin. Run /lp-do-assessment-03-solution-selection --business <BIZ> first."

Rerunnable. If a spec and/or candidates file already exist from a prior round, the pipeline resumes from the correct part — see resume logic module.

Operating Mode

ASSESSMENT ONLY

Pipeline overview

All four parts run sequentially. Each part gates on the output of the prior part.

Required Inputs (pre-flight)

Execution

Parts 1–2 — Spec and Generate

Load: modules/part-1-2.md

Parts 3–4 — TM Pre-Screen and Shortlist

Load: modules/part-3-4.md

Resume Logic and New Round

Load: modules/resume-logic.md

Quality Gate

Load: modules/quality-gate.md

Completion message

Present the top 10 from the shortlist inline:

Score key: D = Distinctiveness · W = Wordmark quality · P = Phonetics · E = Expansion headroom · I = ICP resonance · C = Category signal · Score = sum out of 30

Product naming pipeline complete — <BIZ> Round N 75 candidates generated across N territories. Top 10:

Rank	Line Name	Full Compound	Score	D	W	P	E	I	C
1	...	...	...	...	...	...	...	...	...

TM pre-screen direction pre-generated for all 75 candidates. Full shortlist (top 20) saved to:

• product-naming-shortlist-<date>.user.md (source of truth)
• TM direction: product-naming-tm-<date>.txt

Next: Review the TM direction file for your preferred picks. To select a name, say which one. To reject and try again, say "none of these work" — optionally tell me why and I'll encode it as a constraint for Round 2.

Integration

Upstream (ASSESSMENT-11/12):

• Reads <YYYY-MM-DD>-brand-identity-dossier.user.md (ASSESSMENT-11) for personality and aesthetic constraints.
• ASSESSMENT-12 (dossier promotion gate) should be run before this skill but is not enforced by GATE-ASSESSMENT-01. If the dossier is still Draft, proceed with a provisional note.

Upstream (ASSESSMENT-03):

• Reads the confirmed product option selection as the primary product type input.

Downstream (ASSESSMENT-14):

• product-naming-shortlist-<date>.user.md is the source for the confirmed product name used by /lp-do-assessment-14-logo-brief. ASSESSMENT-14 uses the confirmed Line Name (and Full Compound) to inform the mark type decision and wordmark feasibility check.

Downstream (ASSESSMENT-15):

• /lp-do-assessment-15-packaging-brief reads the confirmed product name for the Structural Format section.

GATE-ASSESSMENT-01: The shortlist artifact (product-naming-shortlist-<date>.user.md) must exist and have an operator-confirmed selection before GATE-ASSESSMENT-01 allows ASSESSMENT→MEASURE transition.