Brand Bootstrap

Initialize brand language documentation for a business in the startup loop.

Note: In the startup loop ASSESSMENT stage, use /lp-do-assessment-11-brand-identity instead. lp-assessment-bootstrap remains available for standalone Draft dossier creation outside the loop. It does not promote Status to Active — that requires operator review and explicit confirmation.

When to Use

• S0/S1 gate: Startup loop detects missing docs/business-os/strategy/<BIZ>/<YYYY-MM-DD>-brand-identity-dossier.user.md
• DO prerequisite: /lp-do-fact-find flags Design-Spec-Required: yes but no brand language exists
• Manual: Operator invokes /lp-assessment-bootstrap <BIZ> at any time

Inputs

Workflow

Step 1: Resolve Business Context

1. Read businesses.json to get business name, apps, and theme mappings
2. Read strategy plan for audience, positioning, and product description
3. Read launch forecast (if exists) for demographic data and channel strategy
4. Check for naming shortlist (GATE-BD-00 output):
   • If docs/business-os/strategy/<BIZ>/assessment/naming-workbench/latest-naming-shortlist.user.md exists:
     • Parse YAML front matter to extract recommended_business_name and shortlist array
     • Use recommended_business_name as the primary name input when filling the brand dossier template
     • Include shortlist as context when writing the Audience and Personality sections
     • If front matter is absent or malformed: emit advisory and continue without pre-fill: Advisory: Naming shortlist found at latest-naming-shortlist.user.md but front matter could not be parsed — fill business name in brand dossier manually.
   • If file absent: skip gracefully, no message needed

Step 2: Gather Design Evidence

If the business has an existing app:

1. Read theme tokens file for current palette, typography, spacing
2. Scan key pages (layout.tsx, homepage) for current design patterns
3. Note any hardcoded Tailwind values that bypass the token system

If the business has no app yet:

1. Note as TBD — app not yet built
2. Fill what you can from strategy context (audience, personality, voice)

Step 3: Fill Template

1. Copy the template from .claude/skills/_shared/brand-language-template.md
2. Fill every section you have evidence for
3. Mark unknowns as TBD — {specific thing needed}
4. Set Status: Draft

Step 4: Write and Report

1. Save to docs/business-os/strategy/<BIZ>/<YYYY-MM-DD>-brand-identity-dossier.user.md
2. Report completion status:
   • Sections complete vs TBD
   • Recommended next actions to resolve TBDs
   • Whether the doc is sufficient for /lp-design-spec to proceed

Quality Checks

• Template structure fully preserved (all sections present)
• All TBD items include "what's needed" rationale
• Audience section is non-TBD (minimum viable brand doc)
• Personality section has at least 3 adjective pairs
• File saved at correct path with correct frontmatter
• Status set to Draft (not Active — requires operator review)

Integration

• Consumed by: /lp-design-spec (reads brand language for token bindings and component decisions)
• Updated by: /lp-design-spec (writes back stable patterns to Signature Patterns section)
• Referenced by: /lp-do-build (for UI implementation guidance)
• Loop position: S0/S1 (setup) or DO (pre-design-spec)

Example Invocation

/lp-assessment-bootstrap BRIK
/lp-assessment-bootstrap HEAD
/lp-assessment-bootstrap PET