Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

Lead Magnet Designer

Purpose: Design a complete lead magnet that solves one specific problem, recommends the best format, creates the content outline, and writes the landing page copy to convert visitors into subscribers.

When to Activate

Use this skill when:

• User wants to create a lead magnet or opt-in resource
• User mentions "freebie", "email list builder", "free resource"
• User wants to grow their email list
• User needs an entry point to their sales funnel

Core Principle

The best lead magnets solve one specific problem completely. Not a sample. Not a teaser. A genuine solution to a real problem. When someone consumes your free resource and thinks "I can't believe this was free," they're primed to buy your paid offer.

The hierarchy of perceived value:

1. Something that costs you money to deliver (highest perceived value)
2. A tool, template, or resource they'll use repeatedly
3. A checklist or framework they can implement immediately
4. An educational guide or mini-course
5. A generic PDF (lowest perceived value)

Process

Step 1: Identify the Problem to Solve

From ICP.md and context, identify:

• The #1 most common problem the target audience faces
• A problem that naturally leads to the paid offer (strategic alignment)
• Something solvable in a single resource (not a full course worth of content)

Step 2: Recommend Format

Format options (ranked by effectiveness):

Recommendation should be based on:

• What the audience values most
• What demonstrates the creator's expertise
• What naturally leads to the paid offer

Step 3: Create the Lead Magnet Outline

Title: Follow this formula — "[Specific Outcome] [Format]: [Qualifier]"

• Example: "The 5-Day Content System Blueprint: How to Create a Month of Content in One Sitting"
• Example: "The Freelancer Pricing Toolkit: Templates and Scripts for Charging What You're Worth"

Content outline (5-7 sections): For each section:

• Section title
• What it covers (2-3 sentences)
• The key takeaway
• Any template, checklist, or tool included in that section

Step 4: Write Landing Page Copy

Landing page structure:

1. Headline — States the specific outcome
2. Subheadline — Expands with "who it's for" or "how it works"
3. 3 Bullet Points — What they'll get/learn/be able to do
4. CTA — "Get Free Access" / "Download Now" / "Send Me the [Resource]"
5. Optional: Social proof — "Join X,000+ people who've downloaded this"

Output Format

# Lead Magnet Design: [Title]

---

## Recommendation

**Format:** [Recommended format]
**Why:** [2-3 sentences on why this format fits the audience and offer]
**Strategic alignment:** [How this leads to the paid product]

---

## Lead Magnet Title

**Title:** [Compelling title using the formula]
**Subtitle:** [Optional clarifying subtitle]

---

## Content Outline

### Section 1: [Title]
**Covers:** [What this section teaches]
**Key takeaway:** [The one thing they'll walk away with]
**Includes:** [Template/checklist/tool if applicable]

### Section 2: [Title]
[Same structure...]

### Section 3: [Title]
[Same structure...]

### Section 4: [Title]
[Same structure...]

### Section 5: [Title]
[Same structure...]

[Optional sections 6-7...]

---

## Landing Page Copy

### Headline
[Specific outcome-focused headline]

### Subheadline
[Expands on headline — who it's for or how it works]

### What You'll Get:
✅ [Bullet 1 — specific benefit or deliverable]
✅ [Bullet 2 — specific benefit or deliverable]
✅ [Bullet 3 — specific benefit or deliverable]

### [CTA Button Text]

[Optional social proof line]

---

## Delivery Recommendation

**Delivery method:** [Email, download page, drip sequence]
**Follow-up:** [What email sequence should follow — e.g., "connect to sales email sequence after delivery"]
**Metric to track:** [Downloads, email opens, conversion to paid]

Quality Checklist

• Solves ONE specific problem completely (not a teaser)
• Format recommendation is justified
• Title follows the formula (outcome + format + qualifier)
• Content outline has 5-7 meaty sections
• Each section has a clear takeaway
• Landing page copy is conversion-focused
• Bullets are benefits (not features)
• CTA is clear and compelling
• Strategically aligned with paid offer
• Lead magnet is good enough that people would pay for it