Agent skill
keyword-cluster-builder
Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
Install this agent skill to your Project
npx add-skill https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder
SKILL.md
plugin: seo updated: 2026-01-20
Keyword Cluster Builder
When to Use
- Expanding seed keywords to comprehensive lists (50-100+)
- Grouping keywords by topic for pillar content strategy
- Mapping keywords to funnel stages
- Identifying content gaps in keyword coverage
Expansion Techniques
Question Modifiers
- What is {keyword}
- How to {keyword}
- Why {keyword}
- When to {keyword}
- Where to {keyword}
Comparative Modifiers
- {keyword} vs {competitor}
- {keyword} alternatives
- best {keyword}
- {keyword} comparison
Intent Modifiers
- {keyword} guide
- {keyword} tutorial
- {keyword} examples
- {keyword} template
- buy {keyword}
- {keyword} pricing
Audience Modifiers
- {keyword} for beginners
- {keyword} for {industry}
- {keyword} for small business
- {keyword} for enterprise
Clustering Algorithm
- Extract Seed Topics: Identify main themes from expanded list
- Group by Semantic Similarity: Keywords with overlapping meaning
- Map Intent: Assign I/C/T/N to each cluster
- Identify Pillar: Highest-volume, broadest term = pillar
- Map Supporting: Lower-volume terms support pillar
Cluster Structure
PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
| +-- content marketing plan template
| +-- content marketing framework
| +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
| +-- B2B content marketing examples
| +-- content marketing case studies
| +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
+-- best content marketing tools
+-- content marketing software
+-- content marketing platforms
Intent Classification Rules
| Signal | Intent |
|---|---|
| "what is", "how to", "guide" | Informational |
| "best", "vs", "review", "compare" | Commercial |
| "buy", "price", "discount", brand | Transactional |
| Brand name, specific product | Navigational |
Output Format
When generating keyword clusters, use this format:
## Keyword Cluster Report
**Seed Keyword**: {seed}
**Total Keywords**: {count}
**Clusters**: {cluster_count}
### Cluster 1: {cluster_name}
**Intent**: {intent}
**Funnel Stage**: {stage}
**Keywords**:
1. {keyword1} - {estimated_volume}
2. {keyword2} - {estimated_volume}
...
### Cluster 2: {cluster_name}
...
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