Agent skill

internal-linking

Plans internal link structure using content silos. Outputs link map with SEO priority. Does not create links.

View SKILL.md on GitHub Repository
Stars 163
Forks 31

Install this agent skill to your Project

npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/marketing/internal-linking-soborbo-claudeskills

SKILL.md

Internal Linking Skill

Purpose

Outputs internal link structure using content silo architecture. SEO-focused link equity distribution.

Primary Objective

Push link equity to money pages (silo tops) through structured silos.

Not "pretty web" — strategic authority building.

Skill Output

yaml
silos: [...]           # Defined content clusters
link_map: [...]        # Per-page outbound links
link_requirements: [...] # Inbound requirements
orphan_check: [...]    # Pages with <minimum inbound

Input

yaml
site_structure:
  silos:
    - name: "house-removals"
      top: "/services/house-removals"      # Money page
      areas: ["/areas/bath", "/areas/bristol"]
      articles: ["/blog/moving-costs", "/blog/packing-tips"]
      
    - name: "office-removals"
      top: "/services/office-removals"
      areas: ["/areas/bath-office"]
      articles: ["/blog/office-moving-guide"]
      
  standalone:
    - { url: "/calculator", type: "tool", priority: 1 }
    - { url: "/contact", type: "conversion" }
    - { url: "/about", type: "info" }

Content Silo Rules

Silo Structure

Homepage
    │
    ├── SILO: House Removals
    │   ├── /services/house-removals  ← SILO TOP (money page)
    │   ├── /areas/bath               ← links UP to silo top
    │   ├── /areas/bristol            ← links UP to silo top
    │   └── /blog/moving-costs        ← links UP to silo top
    │
    └── SILO: Office Removals
        ├── /services/office-removals ← SILO TOP (money page)
        └── /blog/office-guide        ← links UP to silo top

Silo Linking Rules

Rule Requirement
Intra-silo Encouraged — link freely within silo
Cross-silo Limited — max 1-2 per page
Silo top receives Links from ALL pages in silo
Areas/Blog ALWAYS link to parent silo top
Homepage Links to ALL silo tops

Cross-Silo Linking (Restricted)

From To Allowed
Service → Service Different silo Max 1 "related service"
Area → Area Different silo NO (only nearby same-silo)
Blog → Blog Different silo Max 1 if highly relevant
Blog → Service Different silo NO

Link Budget Per Page

Page Type Max Outbound Intra-silo Cross-silo
Homepage 25 N/A All silo tops
Service (silo top) 15 Unlimited 2 max
Area page 10 5+ 1 max
Article 12 3+ required 1 max
Calculator 5 N/A 2 (results only)

Inbound Requirements

Minimum Inbound Links

Page Type Minimum Priority Sources
Silo top (service) 5 Homepage, all silo areas, all silo articles
Area page 3 Silo top, nearby areas, 1 article
Article 2 Silo top, related articles
Calculator 4 Homepage, ALL silo tops
Homepage 1+ Nav/logo from all pages

Inbound Priority Order

For silo tops (money pages), inbound links should come from:

  1. Homepage (highest value)
  2. Same-silo areas (relevance)
  3. Same-silo articles (content support)
  4. Other silo tops (1 max, related service)

Anchor Text Rules

Limits

Anchor Type Per Page Per Target (total inbound)
Exact match keyword 1 max 3 max site-wide
Service name Unlimited Unlimited
Branded Unlimited Unlimited
Generic 0 in body Nav/footer only

Anchor Patterns

Target Type Use
Silo top Service name, "our {service}"
Area "{service} in {area}", "{area} removals"
Article Topic phrase, question
Calculator "get quote", "instant price", "calculate"
Homepage Brand name, "home"

Forbidden Anchors

  • ❌ "click here" in body content
  • ❌ "read more" in body content
  • ❌ "learn more" in body content
  • ❌ Same exact-match anchor 4+ times to one target

Blog as Link Pump

Blog's primary job: push equity to silo tops.

Rule Requirement
Every article MUST link to parent silo top
Link placement Within first 3 paragraphs
Anchor Service-focused, not generic
Cross-silo Max 1 link, only if highly relevant
Blog → Blog Max 2 "related posts"
yaml
# Good blog linking
article: "/blog/moving-costs"
silo: "house-removals"
required_outbound:
  - target: "/services/house-removals"  # Parent silo top
    anchor: "house removals service"
    placement: "body, paragraph 2"
optional_outbound:
  - target: "/blog/packing-tips"  # Same silo
    anchor: "packing guide"

Calculator Page (Special)

High-priority inbound, minimal outbound.

Direction Rule
Inbound From homepage + ALL silo tops
Outbound Max 5: logo home + 2 in results
No nav Minimal header, no full nav

Link Map Output

yaml
link_map:
  - page: "/services/house-removals"
    silo: "house-removals"
    role: "silo_top"
    outbound:
      - { to: "/", anchor: "Home", section: "breadcrumb" }
      - { to: "/calculator", anchor: "Get your quote", section: "cta" }
      - { to: "/services/packing", anchor: "packing service", section: "related", cross_silo: true }
      - { to: "/areas/bath", anchor: "removals in Bath", section: "areas" }
    inbound_required:
      - { from: "/", min: 1 }
      - { from: "/areas/*", min: 2 }
      - { from: "/blog/*", min: 1 }
    inbound_actual: 4
    status: "healthy"

Orphan Prevention

Check Rule
Orphan 0 inbound links → BLOCKER
Weak Below minimum → WARNING
Healthy At/above minimum → OK
yaml
orphan_check:
  orphan_pages: []      # Must be empty
  weak_pages: 
    - { url: "/areas/gloucester", inbound: 1, minimum: 3 }
  healthy_pages: 10

Blocking Conditions (STOP)

Condition Result
Orphan page exists STOP — fix before deploy
Silo top has <3 inbound STOP — add links
No silo definition STOP — define silos first
Cross-silo >3 on any page STOP — reduce

Non-goals

  • Does NOT create actual links
  • Does NOT handle external links
  • Does NOT track performance
  • Does NOT analyze competitors
  • Does NOT audit existing sites

Forbidden

  • ❌ Orphan pages
  • ❌ Generic anchors in body
  • ❌ Exact match anchor >3 times to one target
  • ❌ Blog not linking to silo top
  • ❌ Cross-silo >3 per page
  • ❌ Area linking to different-silo area

References

Definition of Done

  • All silos defined with tops
  • Every page has silo assignment
  • Every silo top has 5+ inbound
  • Every article links to silo top
  • Zero orphan pages
  • Zero weak pages (below minimum)
  • Cross-silo max 2 per page
  • Calculator has 4+ inbound

Didn't find tool you were looking for?

Be as detailed as possible for better results