Agent skill

GTM Strategy

Go-to-market planning and execution capabilities for product launches

Stars 514
Forks 31

Install this agent skill to your Project

npx add-skill https://github.com/a5c-ai/babysitter/tree/main/library/specializations/product-management/skills/gtm-strategy

SKILL.md

GTM Strategy Skill

Overview

Specialized skill for go-to-market planning and execution capabilities. Enables product teams to plan effective launches, develop messaging, and coordinate cross-functional GTM activities.

Capabilities

Launch Planning

  • Generate launch tier recommendations (T1/T2/T3)
  • Create launch timeline milestones
  • Build launch checklist templates
  • Define launch success metrics
  • Plan phased rollout strategies

Messaging and Positioning

  • Create messaging frameworks and positioning
  • Develop value proposition statements
  • Generate competitive differentiation points
  • Create audience-specific messaging variants
  • Build elevator pitch templates

Channel Strategy

  • Build channel strategy recommendations
  • Identify optimal launch channels
  • Create channel-specific content plans
  • Define channel success metrics

Sales Enablement

  • Generate sales enablement materials structure
  • Create competitive battlecard frameworks
  • Build objection handling guides
  • Develop pricing talk tracks
  • Create demo flow recommendations

Target Processes

This skill integrates with the following processes:

  • product-launch-gtm.js - Primary GTM planning and execution
  • competitive-analysis.js - Competitive positioning for launches
  • beta-program.js - Beta-to-GA transition planning
  • stakeholder-alignment.js - Launch communication coordination

Input Schema

json
{
  "type": "object",
  "properties": {
    "product": {
      "type": "object",
      "properties": {
        "name": { "type": "string" },
        "description": { "type": "string" },
        "targetAudience": { "type": "array", "items": { "type": "string" } },
        "valueProposition": { "type": "string" },
        "keyFeatures": { "type": "array", "items": { "type": "string" } }
      }
    },
    "launchType": {
      "type": "string",
      "enum": ["new-product", "major-release", "feature-launch", "market-expansion"],
      "description": "Type of launch"
    },
    "launchTier": {
      "type": "string",
      "enum": ["T1", "T2", "T3"],
      "description": "Launch tier (T1=major, T2=medium, T3=minor)"
    },
    "targetDate": {
      "type": "string",
      "format": "date",
      "description": "Target launch date"
    },
    "competitiveContext": {
      "type": "object",
      "description": "Competitive landscape information"
    }
  },
  "required": ["product", "launchType"]
}

Output Schema

json
{
  "type": "object",
  "properties": {
    "launchPlan": {
      "type": "object",
      "properties": {
        "tier": { "type": "string" },
        "timeline": { "type": "array", "items": { "type": "object" } },
        "milestones": { "type": "array", "items": { "type": "object" } },
        "checklist": { "type": "array", "items": { "type": "string" } }
      }
    },
    "messaging": {
      "type": "object",
      "properties": {
        "positioning": { "type": "string" },
        "valueProposition": { "type": "string" },
        "keyMessages": { "type": "array", "items": { "type": "string" } },
        "audienceVariants": { "type": "object" }
      }
    },
    "channelStrategy": {
      "type": "object",
      "properties": {
        "primaryChannels": { "type": "array", "items": { "type": "string" } },
        "contentPlan": { "type": "object" },
        "metrics": { "type": "object" }
      }
    },
    "salesEnablement": {
      "type": "object",
      "properties": {
        "battlecard": { "type": "object" },
        "objectionHandling": { "type": "array", "items": { "type": "object" } },
        "talkTracks": { "type": "array", "items": { "type": "object" } }
      }
    },
    "successMetrics": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "metric": { "type": "string" },
          "target": { "type": "string" },
          "timeframe": { "type": "string" }
        }
      }
    }
  }
}

Usage Example

javascript
const gtmPlan = await executeSkill('gtm-strategy', {
  product: {
    name: 'Advanced Analytics Suite',
    description: 'Enterprise analytics platform with AI-powered insights',
    targetAudience: ['Data Analysts', 'Business Intelligence Teams', 'C-Suite'],
    valueProposition: 'Get actionable insights 10x faster with AI-powered analytics',
    keyFeatures: ['Natural language queries', 'Automated insights', 'Real-time dashboards']
  },
  launchType: 'major-release',
  launchTier: 'T1',
  targetDate: '2026-03-15'
});

Dependencies

  • Marketing frameworks
  • Channel templates
  • Sales enablement templates

Expand your agent's capabilities with these related and highly-rated skills.

a5c-ai/babysitter

gsd-tools

Central utility skill for GSD operations. Provides config parsing, slug generation, timestamps, path operations, and orchestrates calls to other specialized skills. Acts as the unified entry point that the original gsd-tools.cjs provided via its lib/ modules (commands, config, core, init).

514 31
Explore
a5c-ai/babysitter

model-profile-resolution

Resolve model profile (quality/balanced/budget) at orchestration start and map agents to specific models. Enables cost/quality tradeoffs by selecting appropriate AI models for each agent role.

514 31
Explore
a5c-ai/babysitter

verification-suite

Plan structure validation, phase completeness checks, reference integrity verification, and artifact existence confirmation. Provides the structured verification layer ensuring GSD artifacts are well-formed and complete.

514 31
Explore
a5c-ai/babysitter

state-management

STATE.md reading, writing, and field-level updates. Provides cross-session state persistence via .planning/STATE.md with structured fields for current task, completed phases, blockers, decisions, and quick tasks.

514 31
Explore
a5c-ai/babysitter

git-integration

Git commit patterns, formats, and conventions for GSD methodology. Provides atomic commits per task, structured commit messages, planning file commits, branch management, and milestone tag operations.

514 31
Explore
a5c-ai/babysitter

frontmatter-parsing

YAML frontmatter parsing and manipulation for .planning/ documents. Provides read, write, update, query, and validation operations on frontmatter blocks in GSD markdown artifacts.

514 31
Explore

Didn't find tool you were looking for?

Be as detailed as possible for better results