Agent skill
GTM Strategy
Go-to-market planning and execution capabilities for product launches
Install this agent skill to your Project
npx add-skill https://github.com/a5c-ai/babysitter/tree/main/library/specializations/product-management/skills/gtm-strategy
SKILL.md
GTM Strategy Skill
Overview
Specialized skill for go-to-market planning and execution capabilities. Enables product teams to plan effective launches, develop messaging, and coordinate cross-functional GTM activities.
Capabilities
Launch Planning
- Generate launch tier recommendations (T1/T2/T3)
- Create launch timeline milestones
- Build launch checklist templates
- Define launch success metrics
- Plan phased rollout strategies
Messaging and Positioning
- Create messaging frameworks and positioning
- Develop value proposition statements
- Generate competitive differentiation points
- Create audience-specific messaging variants
- Build elevator pitch templates
Channel Strategy
- Build channel strategy recommendations
- Identify optimal launch channels
- Create channel-specific content plans
- Define channel success metrics
Sales Enablement
- Generate sales enablement materials structure
- Create competitive battlecard frameworks
- Build objection handling guides
- Develop pricing talk tracks
- Create demo flow recommendations
Target Processes
This skill integrates with the following processes:
product-launch-gtm.js- Primary GTM planning and executioncompetitive-analysis.js- Competitive positioning for launchesbeta-program.js- Beta-to-GA transition planningstakeholder-alignment.js- Launch communication coordination
Input Schema
{
"type": "object",
"properties": {
"product": {
"type": "object",
"properties": {
"name": { "type": "string" },
"description": { "type": "string" },
"targetAudience": { "type": "array", "items": { "type": "string" } },
"valueProposition": { "type": "string" },
"keyFeatures": { "type": "array", "items": { "type": "string" } }
}
},
"launchType": {
"type": "string",
"enum": ["new-product", "major-release", "feature-launch", "market-expansion"],
"description": "Type of launch"
},
"launchTier": {
"type": "string",
"enum": ["T1", "T2", "T3"],
"description": "Launch tier (T1=major, T2=medium, T3=minor)"
},
"targetDate": {
"type": "string",
"format": "date",
"description": "Target launch date"
},
"competitiveContext": {
"type": "object",
"description": "Competitive landscape information"
}
},
"required": ["product", "launchType"]
}
Output Schema
{
"type": "object",
"properties": {
"launchPlan": {
"type": "object",
"properties": {
"tier": { "type": "string" },
"timeline": { "type": "array", "items": { "type": "object" } },
"milestones": { "type": "array", "items": { "type": "object" } },
"checklist": { "type": "array", "items": { "type": "string" } }
}
},
"messaging": {
"type": "object",
"properties": {
"positioning": { "type": "string" },
"valueProposition": { "type": "string" },
"keyMessages": { "type": "array", "items": { "type": "string" } },
"audienceVariants": { "type": "object" }
}
},
"channelStrategy": {
"type": "object",
"properties": {
"primaryChannels": { "type": "array", "items": { "type": "string" } },
"contentPlan": { "type": "object" },
"metrics": { "type": "object" }
}
},
"salesEnablement": {
"type": "object",
"properties": {
"battlecard": { "type": "object" },
"objectionHandling": { "type": "array", "items": { "type": "object" } },
"talkTracks": { "type": "array", "items": { "type": "object" } }
}
},
"successMetrics": {
"type": "array",
"items": {
"type": "object",
"properties": {
"metric": { "type": "string" },
"target": { "type": "string" },
"timeframe": { "type": "string" }
}
}
}
}
}
Usage Example
const gtmPlan = await executeSkill('gtm-strategy', {
product: {
name: 'Advanced Analytics Suite',
description: 'Enterprise analytics platform with AI-powered insights',
targetAudience: ['Data Analysts', 'Business Intelligence Teams', 'C-Suite'],
valueProposition: 'Get actionable insights 10x faster with AI-powered analytics',
keyFeatures: ['Natural language queries', 'Automated insights', 'Real-time dashboards']
},
launchType: 'major-release',
launchTier: 'T1',
targetDate: '2026-03-15'
});
Dependencies
- Marketing frameworks
- Channel templates
- Sales enablement templates
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