Agent skill
gtm-planning-skill
Install this agent skill to your Project
npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/gtm-planning-skill
SKILL.md
GTM Planning Skill
=== PURPOSE ===
Procedures for go-to-market strategy and launch planning.
=== USED BY ===
| Agent | Purpose |
|---|---|
| @agent(pmm) @ref(CB-AGENT-PMM-001) | Primary skill for GTM |
=== PROCEDURE: GTM Strategy ===
Components:
- Target market definition
- Value proposition
- Pricing strategy
- Distribution channels
- Launch timeline
- Success metrics
=== PROCEDURE: Launch Tiers ===
Tier Definitions:
| Tier | Scope | Activities |
|---|---|---|
| Tier 1 | Major release | Full campaign, PR, events |
| Tier 2 | Significant feature | Blog, email, social |
| Tier 3 | Minor feature | Changelog, documentation |
| Tier 4 | Bug fix/patch | Release notes only |
Tier Selection Criteria:
- Market impact
- Revenue potential
- Competitive response
- Customer demand
- Strategic importance
=== PROCEDURE: Launch Checklist ===
Pre-Launch (T-30 days):
- Positioning finalized
- Messaging approved
- Pricing confirmed
- Launch tier determined
- Assets list created
Pre-Launch (T-14 days):
- Landing page ready
- Documentation complete
- Demo/video ready
- Email templates drafted
- Social content planned
Pre-Launch (T-7 days):
- Sales enablement complete
- Support briefed
- Press release ready
- Blog post drafted
- Final QA of materials
Launch Day:
- Feature deployed
- Documentation live
- Landing page live
- Email sent
- Social posts published
- Monitoring in place
Post-Launch (T+7 days):
- Metrics reviewed
- Customer feedback gathered
- Issues addressed
- Retro completed
=== PROCEDURE: GTM Document ===
Location: devdocs/marketing/gtm-plan.md
Structure:
# Go-to-Market Plan: [Feature/Product]
## Overview
- Feature: [name]
- Launch Date: [date]
- Launch Tier: [1-4]
- Owner: @pmm
## Target Audience
[Who this is for]
## Key Messages
[From messaging framework]
## Launch Activities
### Marketing
- [ ] Blog post
- [ ] Email campaign
- [ ] Social media
- [ ] Landing page
### Sales
- [ ] Sales deck updated
- [ ] Battlecard created
- [ ] Demo script ready
### Support
- [ ] Documentation
- [ ] FAQ
- [ ] Training
## Timeline
| Date | Activity | Owner | Status |
|------|----------|-------|--------|
| T-14 | Assets ready | PMM | Pending |
| T-7 | Final review | All | Pending |
| T-0 | Launch | DevOps | Pending |
## Success Metrics
| Metric | Target | Measurement |
|--------|--------|-------------|
| Signups | X | Analytics |
| Activation | Y% | Product |
| Revenue | $Z | Finance |
## Risks
| Risk | Impact | Mitigation |
|------|--------|------------|
| [Risk] | [Impact] | [Plan] |
=== PROCEDURE: Channel Strategy ===
Channel Mix:
## Distribution Channels
### Owned
- Website
- Blog
- Email list
- Documentation
### Earned
- PR/Press
- Reviews
- Word of mouth
- Community
### Paid (if applicable)
- Ads
- Sponsorships
- Events
Channel Prioritization:
| Channel | Reach | Cost | Effort | Priority |
|---|---|---|---|---|
| Blog | Medium | Low | Low | High |
| High | Low | Medium | High | |
| Social | Medium | Low | Medium | Medium |
| PR | High | Medium | High | For Tier 1 |
=== PROCEDURE: Metrics Framework ===
Funnel Metrics:
Awareness → Visits → Signups → Activation → Revenue
| | | | |
Impressions Unique Conv. Active MRR/ARR
visitors rate users
Launch KPIs:
| Phase | Metric | Definition |
|---|---|---|
| Awareness | Reach | Unique impressions |
| Interest | Traffic | Website visits |
| Consideration | Signups | New accounts |
| Decision | Activation | First value achieved |
| Advocacy | NPS | Net promoter score |
=== RELATED SKILLS ===
| Skill | Relationship |
|---|---|
| @skill(positioning) | Strategy foundation |
| @skill(messaging) | Content creation |
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