Agent skill

faion-seo-skill

Comprehensive SEO and AEO (Answer Engine Optimization) skill. Technical SEO, multilingual hreflang, schema markup, llms.txt, Core Web Vitals, accessibility, social meta tags. Use for SEO audits, optimization, and AI search visibility.

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Install this agent skill to your Project

npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/other/faion-seo-skill

SKILL.md

SEO & AEO Mastery

Modern SEO for Search Engines AND AI Assistants (2025-2026)


Quick Reference

Area Key Elements
Technical robots.txt, sitemap.xml, crawl budget, Core Web Vitals
On-Page Semantic HTML, schema markup, headings, meta tags
Multilingual hreflang, URL structure, x-default
AI/AEO llms.txt, structured data, entity optimization
Social Open Graph, Twitter Cards, LinkedIn
Accessibility WCAG 2.2, ARIA, screen readers, semantic markup
Performance LCP < 2.5s, INP < 200ms, CLS < 0.1

Core Principles

1. Dual Optimization Strategy

Traditional SEO (Google, Bing)
        ↓
    Your Content
        ↓
AI Search (ChatGPT, Perplexity, Claude)

Both need: Clear structure, authoritative content, proper markup, fast loading.

2. E-E-A-T Framework

  • Experience → First-hand knowledge, case studies
  • Expertise → Author credentials, depth of content
  • Authoritativeness → Backlinks, citations, brand mentions
  • Trustworthiness → HTTPS, contact info, privacy policy

Technical SEO Fundamentals

robots.txt Best Practices

txt
# robots.txt - faion.net

User-agent: *
Disallow: /admin/
Disallow: /api/internal/
Disallow: /*?sessionid=
Disallow: /*?utm_
Allow: /api/public/

# AI Crawlers (manage separately)
User-agent: GPTBot
Disallow: /premium/
Allow: /

User-agent: Claude-Web
Disallow: /premium/
Allow: /

User-agent: PerplexityBot
Allow: /

# Sitemaps
Sitemap: https://faion.net/sitemap.xml
Sitemap: https://faion.net/sitemap-articles.xml

Key Rules:

  • Block admin, session URLs, internal APIs
  • Manage AI crawlers separately from search crawlers
  • Always include Sitemap directive
  • Never block CSS/JS files
  • Test in Google Search Console before deploying

sitemap.xml Structure

xml
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://faion.net/guides/sdd-methodology/</loc>
    <lastmod>2026-01-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <!-- Multilingual alternates -->
    <xhtml:link rel="alternate" hreflang="en" href="https://faion.net/en/guides/sdd-methodology/" />
    <xhtml:link rel="alternate" hreflang="uk" href="https://faion.net/uk/guides/sdd-methodology/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://faion.net/guides/sdd-methodology/" />
  </url>
</urlset>

Best Practices:

  • Max 50,000 URLs per sitemap (use sitemap index for more)
  • Update lastmod only when content changes
  • Include in sitemap ONLY indexable pages
  • Don't include URLs blocked in robots.txt

Multilingual SEO & hreflang

URL Structure Options

Pattern Example Pros Cons
Subdirectories (recommended) /uk/, /en/ Easy to manage, shared domain authority None significant
Subdomains uk.faion.net Separate hosting possible Split domain authority
ccTLDs faion.ua Strong geo-signal Expensive, complex management
Parameters ?lang=uk Easy to implement Poor SEO, indexing issues

hreflang Implementation

html
<head>
  <!-- Self-referencing required -->
  <link rel="alternate" hreflang="en" href="https://faion.net/en/article/" />
  <link rel="alternate" hreflang="uk" href="https://faion.net/uk/article/" />
  <link rel="alternate" hreflang="de" href="https://faion.net/de/article/" />
  <link rel="alternate" hreflang="x-default" href="https://faion.net/article/" />
</head>

Critical Rules:

  1. Self-referencing tag required on every page
  2. Bidirectional linking (if A → B, then B → A)
  3. Use ISO 639-1 language codes (en, uk, de)
  4. Use ISO 3166-1 Alpha 2 for regions (en-US, en-GB)
  5. x-default for language selector or global page
  6. Metadata (title, description) MUST match page language
  7. Never combine hreflang with noindex

AI Search Optimization (AEO)

llms.txt Standard

txt
# llms.txt - https://faion.net/llms.txt

# Faion Network
> AI-powered framework for solopreneurs with 282 methodologies and 43 AI agents

## Core Pages
- About: https://faion.net/about/
- Pricing: https://faion.net/pricing/
- Documentation: https://faion.net/docs/

## Products
- Ultimate Solopreneur Guide: https://faion.net/guide/
- SDD Methodology: https://faion.net/sdd/

## Contact
- Email: [email protected]
- Support: https://faion.net/support/

## Exclusions
- /premium/* (subscription required)
- /admin/*

Purpose:

  • Provides AI crawlers with curated site structure
  • Clarifies canonical sources
  • Reduces hallucination risk
  • Emerging standard (like robots.txt for AI)

Structured Data for AI

json
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Faion Network",
  "description": "AI-powered framework for solopreneurs",
  "url": "https://faion.net",
  "founder": {
    "@type": "Person",
    "name": "Ruslan Faion"
  },
  "sameAs": [
    "https://twitter.com/faion",
    "https://linkedin.com/company/faion"
  ]
}

Key Schema Types:

  • Organization, Person (brand/author)
  • Article, BlogPosting (content)
  • Product, Offer (e-commerce)
  • FAQPage, HowTo (rich results + AI)
  • BreadcrumbList (navigation)
  • LocalBusiness (local SEO)

Schema Markup (JSON-LD)

Article Schema

json
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "SDD Methodology: Complete Guide",
  "description": "Learn Specification-Driven Development...",
  "image": "https://faion.net/images/sdd-guide.jpg",
  "author": {
    "@type": "Person",
    "name": "Ruslan Faion",
    "url": "https://faion.net/about/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Faion Network",
    "logo": {
      "@type": "ImageObject",
      "url": "https://faion.net/logo.png"
    }
  },
  "datePublished": "2026-01-15",
  "dateModified": "2026-01-18"
}

Breadcrumb Schema

json
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://faion.net/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Guides",
      "item": "https://faion.net/guides/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "SDD Methodology"
    }
  ]
}

FAQ Schema

json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is SDD?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "SDD (Specification-Driven Development) is..."
      }
    }
  ]
}

Social Meta Tags

Open Graph (Facebook, LinkedIn)

html
<meta property="og:type" content="article" />
<meta property="og:title" content="SDD Methodology Guide" />
<meta property="og:description" content="Learn how to build products faster..." />
<meta property="og:image" content="https://faion.net/og-image.jpg" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta property="og:url" content="https://faion.net/guides/sdd/" />
<meta property="og:site_name" content="Faion Network" />
<meta property="og:locale" content="en_US" />
<meta property="og:locale:alternate" content="uk_UA" />

Twitter Cards

html
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:site" content="@faion" />
<meta name="twitter:creator" content="@ruslanfaion" />
<meta name="twitter:title" content="SDD Methodology Guide" />
<meta name="twitter:description" content="Learn how to build products faster..." />
<meta name="twitter:image" content="https://faion.net/twitter-image.jpg" />

Image Requirements:

  • Minimum: 1200x630px (1.91:1 ratio)
  • Max file size: 8MB
  • Formats: JPG, PNG, GIF, WebP
  • Always use absolute URLs

Core Web Vitals (2025)

Target Metrics

Metric Good Needs Improvement Poor
LCP (Largest Contentful Paint) ≤ 2.5s 2.5s - 4s > 4s
INP (Interaction to Next Paint) ≤ 200ms 200ms - 500ms > 500ms
CLS (Cumulative Layout Shift) ≤ 0.1 0.1 - 0.25 > 0.25

Optimization Checklist

LCP:

  • Preload largest image: <link rel="preload" as="image" href="...">
  • Use WebP/AVIF formats (25-35% smaller)
  • Implement lazy loading for below-fold images
  • Optimize server response time (TTFB < 800ms)
  • Use CDN for static assets

INP:

  • Minimize main thread blocking
  • Break up long JavaScript tasks (< 50ms chunks)
  • Defer non-critical JS
  • Use requestIdleCallback for low-priority work

CLS:

  • Always include width/height on images
  • Reserve space for ads and embeds
  • Avoid inserting content above existing content
  • Use font-display: swap with font preload

Semantic HTML & Accessibility

Correct Structure

html
<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>Page Title | Site Name</title>
</head>
<body>
  <header role="banner">
    <nav aria-label="Main navigation">
      <ul>
        <li><a href="/">Home</a></li>
      </ul>
    </nav>
  </header>

  <main id="main-content">
    <article>
      <h1>Single H1 Per Page</h1>
      <p>Introduction...</p>

      <section aria-labelledby="section1">
        <h2 id="section1">Section Title</h2>
        <p>Content...</p>

        <h3>Subsection</h3>
        <p>More content...</p>
      </section>
    </article>

    <aside aria-label="Related content">
      <h2>Related Articles</h2>
    </aside>
  </main>

  <footer role="contentinfo">
    <p>&copy; 2026 Faion Network</p>
  </footer>
</body>
</html>

Accessibility Checklist

  • Headings: Logical hierarchy (H1 → H2 → H3), single H1
  • Images: Descriptive alt text, decorative images: alt=""
  • Links: Descriptive text (not "click here")
  • Forms: Labels associated with inputs
  • Color: Sufficient contrast (4.5:1 minimum)
  • Keyboard: All interactive elements focusable
  • ARIA: Use landmarks (banner, main, navigation, contentinfo)

Internal Linking Strategy

Pillar-Cluster Model

             ┌─────────────────┐
             │  Pillar Page    │
             │ (Head Keyword)  │
             └────────┬────────┘
        ┌─────────────┼─────────────┐
        ↓             ↓             ↓
   ┌─────────┐  ┌─────────┐  ┌─────────┐
   │ Cluster │  │ Cluster │  │ Cluster │
   │ (Long-  │  │ (Long-  │  │ (Long-  │
   │  tail)  │  │  tail)  │  │  tail)  │
   └─────────┘  └─────────┘  └─────────┘

Avoiding Keyword Cannibalization

Issue Solution
Multiple pages targeting same keyword Consolidate with 301 redirects
Similar content competing Merge into comprehensive guide
Unclear primary page Increase internal links to preferred page
Same anchor text for different pages Use unique anchors per target page

Best Practices

  1. One primary keyword per page → map keywords to URLs
  2. Internal links from high-authority pages → pass link equity
  3. Contextual links within content → better than footer/sidebar
  4. Descriptive anchor text → tells Google what page is about
  5. Regular audits → find orphan pages, broken links

Breadcrumbs

Implementation

html
<nav aria-label="Breadcrumb">
  <ol itemscope itemtype="https://schema.org/BreadcrumbList">
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
      <a itemprop="item" href="https://faion.net/">
        <span itemprop="name">Home</span>
      </a>
      <meta itemprop="position" content="1" />
    </li>
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
      <a itemprop="item" href="https://faion.net/guides/">
        <span itemprop="name">Guides</span>
      </a>
      <meta itemprop="position" content="2" />
    </li>
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
      <span itemprop="name">SDD Methodology</span>
      <meta itemprop="position" content="3" />
    </li>
  </ol>
</nav>

Rules:

  • 3-5 levels maximum
  • Reflect actual site hierarchy
  • Last item = current page (no link)
  • Include JSON-LD schema
  • Visible on desktop (removed from mobile SERPs Jan 2025)

Quick Audits

Technical SEO Checklist

  • robots.txt configured correctly
  • XML sitemap submitted to Search Console
  • No duplicate content (canonical tags)
  • HTTPS everywhere
  • Mobile-friendly (responsive)
  • Core Web Vitals passing
  • No 4xx/5xx errors
  • Proper redirects (301, not chains)

On-Page SEO Checklist

  • Unique title tag (50-60 chars)
  • Meta description (120-160 chars)
  • Single H1 with primary keyword
  • Logical heading hierarchy
  • Internal links to related content
  • External links to authoritative sources
  • Image alt text
  • Schema markup

AI/AEO Checklist

  • llms.txt file created
  • Organization schema
  • FAQPage schema for Q&A content
  • Clear, factual content structure
  • Entity connections (author, organization)
  • Recent publish/update dates

References

  • references/technical-seo.md - robots.txt, sitemaps, crawl budget
  • references/multilingual.md - hreflang, URL structure
  • references/schema.md - JSON-LD templates
  • references/aeo.md - AI optimization, llms.txt
  • references/accessibility.md - WCAG, ARIA
  • references/performance.md - Core Web Vitals

Tools

Tool Purpose
Google Search Console Indexing, Core Web Vitals, errors
PageSpeed Insights Performance analysis
Rich Results Test Schema validation
Schema Validator Schema.org validation
Ahrefs/Semrush Backlinks, keywords, audits
Screaming Frog Technical crawling
WAVE Accessibility testing

Sources

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