Marketing Domain Skill

Communication: User's language. Content: target audience language.

Purpose

Orchestrates all marketing activities from go-to-market strategy to growth experiments. Covers GTM planning, landing pages, content marketing, SEO, paid ads, email marketing, social media, and growth hacking.

Merged From

Agents

Landing Agent Mode Mapping:

References

Detailed technical context for specialized areas:

Total: ~8,060 lines of technical reference

Workflows

Workflow 1: GTM Manifest Creation

Read product research → AskUserQuestion (sales model, timeline) → Generate 12 sections → Combine into gtm-manifest-full.md

Prerequisites: Completed research in product_docs/:

• market-research.md
• competitive-analysis.md
• user-personas.md
• pricing-research.md

Output:

product_docs/gtm-manifest/
├── 01-executive-summary.md
├── 02-market-context.md
├── 03-icp.md
├── 04-value-proposition.md
├── 05-positioning.md
├── 06-messaging-framework.md
├── 07-pricing-packaging.md
├── 08-sales-model.md
├── 09-marketing-channels.md
├── 10-launch-plan.md
├── 11-success-metrics.md
├── 12-risks-mitigations.md
└── gtm-manifest-full.md

Workflow 2: Landing Page Creation

Discovery → Copy (AIDA/PAS) → Design → Implementation → Analysis

Workflow 3: Content Marketing

Keyword Research → Content Plan → Creation → Optimization → Distribution

Workflow 4: Growth Experiments

Hypothesis → Experiment Design → Run → Analyze → Learn → Iterate

Methodologies (72)

GTM Strategy (12)

M-MKT-001: Executive Summary

Problem: No clear GTM overview for stakeholders.

Framework:

## Executive Summary

### Vision
[One-sentence vision statement]

### Market Opportunity
- TAM: $X
- SAM: $Y
- SOM: $Z

### Strategy
[3-5 bullet point strategy]

### Timeline
- Month 1-3: [Phase 1]
- Month 4-6: [Phase 2]

Agent: faion-content-agent

M-MKT-002: Market Context Analysis

Problem: GTM not grounded in market reality.

Framework:

Agent: faion-market-researcher-agent

M-MKT-003: ICP Definition

Problem: Target customer unclear.

Framework:

## Ideal Customer Profile

### Demographics
- Industry: [sectors]
- Company Size: [employees/revenue]
- Geography: [regions]

### Psychographics
- Goals: [what they want to achieve]
- Challenges: [pain points]
- Values: [what matters to them]

### Buying Behavior
- Budget: [typical spend]
- Decision Process: [who decides]
- Buying Triggers: [what causes purchase]

Agent: faion-persona-builder-agent

M-MKT-004: Value Proposition Design

Problem: Unclear differentiation.

Framework:

For [target customer]
Who [needs/wants]
Our [product]
Is a [category]
That [key benefit]
Unlike [competitors]
We [unique differentiator]

Agent: faion-content-agent

M-MKT-005: Positioning Statement

Problem: Inconsistent positioning.

Framework:

Agent: faion-content-agent

M-MKT-006: Messaging Framework

Problem: Inconsistent messaging across channels.

Framework:

## Messaging Framework

### Core Message
[One sentence that captures essence]

### Headlines
1. [Primary headline]
2. [Alternative 1]
3. [Alternative 2]

### Tagline
[Short memorable phrase]

### Proof Points
1. [Statistic or fact]
2. [Customer quote]
3. [Feature benefit]

### Objection Handling
| Objection | Response |
|-----------|----------|
| "Too expensive" | [Response] |
| "Too complex" | [Response] |

Agent: faion-landing-agent (mode: copy)

M-MKT-007: Pricing Strategy

Problem: Pricing not aligned with value.

Framework:

Pricing Checklist:

• Competitor price analysis
• Cost + margin calculation
• Value-based pricing research
• Price sensitivity testing

Agent: faion-pricing-researcher-agent

M-MKT-008: Sales Model Selection

Problem: Wrong sales approach for product.

Framework:

Agent: faion-growth-agent

M-MKT-009: Channel Strategy

Problem: Scattered marketing efforts.

Framework:

Agent: faion-growth-agent

M-MKT-010: Launch Plan

Problem: Uncoordinated launches.

Framework:

## Launch Plan

### Pre-Launch (4 weeks before)
- [ ] Landing page ready
- [ ] Email list warmed
- [ ] Press contacts prepared
- [ ] Beta users testimonials

### Launch Week
- Day 1: Product Hunt
- Day 2: Press coverage
- Day 3: Social push
- Day 4-5: Influencer content
- Weekend: Community engagement

### Post-Launch
- Week 2: Iterate on feedback
- Week 3-4: Case studies
- Month 2: Expand channels

Agent: faion-growth-agent

M-MKT-011: Success Metrics Definition

Problem: No clear success criteria.

Framework:

Agent: faion-growth-agent

M-MKT-012: Risk Mitigation

Problem: Unidentified GTM risks.

Framework:

Agent: faion-growth-agent

Landing Page (12)

M-MKT-013: AIDA Framework

Problem: Copy doesn't convert.

Framework:

Agent: faion-landing-agent (mode: copy)

M-MKT-014: PAS Framework

Problem: Not addressing pain effectively.

Framework:

Best for: Aware audience who knows they have a problem.

Agent: faion-landing-agent (mode: copy)

M-MKT-015: Above the Fold Design

Problem: No clear value proposition on landing.

Framework:

Agent: faion-landing-agent (mode: design)

M-MKT-016: Social Proof Strategy

Problem: No credibility signals.

Framework:

Agent: faion-landing-agent (mode: design)

M-MKT-017: CTA Optimization

Problem: Low click-through rates.

Framework:

Good: "Start Free Trial" / "Get My Report" Bad: "Submit" / "Click Here"

Agent: faion-landing-agent (mode: analyze)

M-MKT-018: Mobile-First Design

Problem: Desktop-only thinking.

Framework:

Agent: faion-landing-agent (mode: design)

M-MKT-019: Form Optimization

Problem: Form abandonment.

Framework:

Agent: faion-landing-agent (mode: analyze)

M-MKT-020: Page Speed Optimization

Problem: Slow load = lost conversions.

Framework:

Techniques:

• Image optimization (WebP, lazy loading)
• Minify CSS/JS
• CDN for static assets
• Defer non-critical scripts

Agent: faion-landing-agent (mode: design)

M-MKT-021: Conversion Rate Benchmarks

Problem: No baseline for performance.

Framework:

Agent: faion-landing-agent (mode: analyze)

M-MKT-022: A/B Testing Framework

Problem: No systematic testing.

Framework:

## A/B Test Plan

### Hypothesis
Changing [element] from [current] to [new] will increase [metric] by [%]

### Test Setup
- Control: [Current version]
- Variant: [New version]
- Traffic: 50/50
- Duration: 2 weeks minimum

### Success Criteria
- Statistical significance: 95%
- Sample size: [calculated]
- Primary metric: [conversion rate]

Agent: faion-landing-agent (mode: analyze)

M-MKT-023: Heat Map Analysis

Problem: Unknown user behavior.

Framework:

Tools: Hotjar, FullStory, Microsoft Clarity

Agent: faion-landing-agent (mode: analyze)

M-MKT-024: Landing Page Checklist

Problem: Missing critical elements.

Framework:

• Single clear CTA goal
• Message match (ad → page)
• Benefits > features
• Social proof present
• Mobile responsive
• Fast load (< 3s)
• Contrast CTA button
• Trust signals
• Clear headline
• No navigation distractions

Agent: faion-landing-agent (mode: analyze)

Content Marketing (12)

M-MKT-025: Keyword Research

Problem: Content not discoverable.

Framework:

Agent: faion-content-agent

M-MKT-026: Content Pillar Strategy

Problem: Scattered content, no authority.

Framework:

Pillar Page (broad topic)
├── Cluster 1 (subtopic)
│   ├── Article 1.1
│   ├── Article 1.2
│   └── Article 1.3
├── Cluster 2 (subtopic)
│   ├── Article 2.1
│   └── Article 2.2
└── Cluster 3 (subtopic)
    ├── Article 3.1
    └── Article 3.2

All cluster articles link to pillar page.

Agent: faion-content-agent

M-MKT-027: Content Calendar

Problem: Inconsistent publishing.

Framework:

Agent: faion-content-agent

M-MKT-028: SEO On-Page Optimization

Problem: Content not ranking.

Framework:

Agent: faion-content-agent

M-MKT-029: Content Repurposing

Problem: Content creation too time-consuming.

Framework:

Blog Post
├── → LinkedIn article
├── → Twitter thread
├── → Newsletter
├── → Infographic
├── → Short video
├── → Podcast episode
└── → Slide deck

Agent: faion-content-agent

M-MKT-030: Link Building Strategy

Problem: Low domain authority.

Framework:

Agent: faion-content-agent

M-MKT-031: Content Performance Analysis

Problem: No content ROI tracking.

Framework:

Agent: faion-analytics-skill

M-MKT-032: Blog Post Template

Problem: Inconsistent article structure.

Framework:

# [Title with keyword]

[Hook: Problem or question]

[Preview: What reader will learn]

## [H2: First main point]
[Content with examples]

## [H2: Second main point]
[Content with examples]

## [H2: Third main point]
[Content with examples]

## Key Takeaways
- [Summary point 1]
- [Summary point 2]
- [Summary point 3]

## Next Steps
[CTA or related content]

Agent: faion-content-agent

M-MKT-033: Long-form Content Structure

Problem: Long content lacks readability.

Framework:

Agent: faion-content-agent

M-MKT-034: Video Content Strategy

Problem: No video presence.

Framework:

Agent: faion-content-agent

M-MKT-035: Podcast Strategy

Problem: Missing audio channel.

Framework:

Agent: faion-content-agent

M-MKT-036: Content Governance

Problem: Outdated, inconsistent content.

Framework:

Audit criteria:

• Still accurate?
• Still ranking?
• Can be combined?
• Should be deleted?

Agent: faion-content-agent

Email Marketing (12)

M-MKT-037: Welcome Sequence

Problem: Poor first impressions.

Framework:

Agent: faion-email-agent

M-MKT-038: Nurture Sequence

Problem: Leads going cold.

Framework:

Lead enters sequence
├── Week 1: Educational content
├── Week 2: Problem/solution
├── Week 3: Social proof
├── Week 4: Feature highlight
└── Week 5: Offer + urgency

Agent: faion-email-agent

M-MKT-039: Email Copywriting Formula

Problem: Low open and click rates.

Framework:

Agent: faion-email-agent

M-MKT-040: Subject Line Formulas

Problem: Emails not opened.

Framework:

Agent: faion-email-agent

M-MKT-041: Email Segmentation

Problem: One-size-fits-all messaging.

Framework:

Agent: faion-email-agent

M-MKT-042: Email Automation Flows

Problem: Manual email work.

Framework:

Agent: faion-email-agent

M-MKT-043: Newsletter Strategy

Problem: No consistent communication.

Framework:

Agent: faion-email-agent

M-MKT-044: Email Deliverability

Problem: Emails going to spam.

Framework:

Agent: faion-email-agent

M-MKT-045: Email A/B Testing

Problem: No email optimization.

Framework:

Agent: faion-email-agent

M-MKT-046: Email Metrics Benchmarks

Problem: Unknown email performance.

Framework:

Agent: faion-email-agent

M-MKT-047: Re-engagement Campaigns

Problem: Inactive subscribers.

Framework:

Agent: faion-email-agent

M-MKT-048: Transactional Email Optimization

Problem: Transactional emails underutilized.

Framework:

Agent: faion-email-agent

Paid Advertising (12)

M-MKT-049: Facebook/Meta Ads Structure

Problem: Unorganized ad accounts.

Framework:

Campaign (Objective)
├── Ad Set 1 (Audience A)
│   ├── Ad 1 (Creative variant)
│   └── Ad 2 (Creative variant)
├── Ad Set 2 (Audience B)
│   ├── Ad 1
│   └── Ad 2
└── Ad Set 3 (Retargeting)
    ├── Ad 1
    └── Ad 2

Agent: faion-ads-agent

M-MKT-050: Google Ads Structure

Problem: Messy Google Ads account.

Framework:

Campaign (Theme/Product)
├── Ad Group 1 (Keyword cluster)
│   ├── Keywords (10-20)
│   └── Ads (3-5 RSAs)
├── Ad Group 2 (Keyword cluster)
│   ├── Keywords
│   └── Ads
└── Ad Group 3 (Keyword cluster)

Agent: faion-ads-agent

M-MKT-051: Audience Targeting Strategy

Problem: Wrong audience, wasted spend.

Framework:

Agent: faion-ads-agent

M-MKT-052: Ad Creative Framework

Problem: Low-performing creatives.

Framework:

Agent: faion-ads-agent

M-MKT-053: Ad Copy Formulas

Problem: Boring ad copy.

Framework:

Agent: faion-ads-agent

M-MKT-054: Retargeting Strategy

Problem: Losing interested visitors.

Framework:

Agent: faion-ads-agent

M-MKT-055: Ad Budget Allocation

Problem: Budget spread too thin.

Framework:

Rule of thumb:

• Min $50/day per ad set for learning
• Kill ads with CPA > 2x target after 1000 impressions
• Scale winners by 20% per day

Agent: faion-ads-agent

M-MKT-056: Landing Page + Ad Alignment

Problem: Message mismatch.

Framework:

Agent: faion-ads-agent

M-MKT-057: ROAS Optimization

Problem: Poor return on ad spend.

Framework:

Target ROAS:

• E-commerce: 3-5x
• SaaS: Consider LTV (2-3x acceptable)

Agent: faion-ads-agent

M-MKT-058: Ad Testing Framework

Problem: No systematic creative testing.

Framework:

Agent: faion-ads-agent

M-MKT-059: Attribution Modeling

Problem: Unknown ad contribution.

Framework:

Agent: faion-analytics-skill

M-MKT-060: Paid Media Reporting

Problem: No clear performance view.

Framework:

Agent: faion-ads-agent

Social Media (6)

M-MKT-061: Social Media Strategy

Problem: Random posting, no strategy.

Framework:

Agent: faion-social-agent

M-MKT-062: LinkedIn Content Strategy

Problem: No LinkedIn presence.

Framework:

Hook formulas:

• "I was wrong about [X]"
• "[Number] things I learned from [experience]"
• "Stop [common practice]. Here's why."

Agent: faion-social-agent

M-MKT-063: Twitter/X Strategy

Problem: No Twitter presence.

Framework:

Thread formula:

1. Hook (problem/promise)
2. Story/context
3. Main points (3-7)
4. Summary
5. CTA

Agent: faion-social-agent

M-MKT-064: Community Building

Problem: No engaged community.

Framework:

Agent: faion-social-agent

M-MKT-065: Influencer Partnership

Problem: No influencer strategy.

Framework:

Best ROI: Micro-influencers with high engagement

Agent: faion-social-agent

M-MKT-066: Social Listening

Problem: Missing brand mentions, trends.

Framework:

Agent: faion-social-agent

Growth & Operations (6)

M-MKT-067: AARRR Funnel Analysis

Problem: Unknown growth leaks.

Framework:

Agent: faion-growth-agent

M-MKT-068: Growth Experiment Framework

Problem: Random growth efforts.

Framework:

## Experiment: [Name]

### Hypothesis
If we [change], then [metric] will [increase/decrease] by [%]

### Metrics
- Primary: [conversion rate]
- Secondary: [engagement]

### Design
- Control: [current state]
- Treatment: [change]
- Sample: [users]
- Duration: [2 weeks]

### Results
- [Metric]: X% vs Y%
- Significance: [p-value]
- Decision: [scale/kill/iterate]

Agent: faion-growth-agent

M-MKT-069: Referral Program Design

Problem: No organic growth.

Framework:

Viral coefficient K = invites * conversion rate K > 1 = viral growth

Agent: faion-growth-agent

M-MKT-070: Customer Lifecycle Marketing

Problem: Same messaging for all users.

Framework:

Agent: faion-growth-agent

M-MKT-071: Competitive Intelligence

Problem: Unaware of competitor moves.

Framework:

Agent: faion-market-researcher-agent

M-MKT-072: Marketing Analytics Stack

Problem: No clear data infrastructure.

Framework:

Agent: faion-analytics-skill

Note: Full methodology details available in methodologies/ folder.

Execution

GTM Manifest Creation

# Strategy questions
AskUserQuestion(
    questions=[
        {
            "question": "Sales model?",
            "options": [
                {"label": "PLG", "description": "Product-Led Growth"},
                {"label": "Sales-Led", "description": "Enterprise sales"},
                {"label": "Hybrid", "description": "PLG + Sales"}
            ]
        },
        {
            "question": "Launch timeline?",
            "options": [
                {"label": "MVP", "description": "3-6 months"},
                {"label": "Full", "description": "6-12 months"}
            ]
        }
    ]
)

# Generate sections
for section in SECTIONS:
    Task(
        subagent_type="general-purpose",
        prompt=f"""
PROJECT: {project}
SECTION: {section.name}
RESEARCH: {research_data}
OUTPUT: product_docs/gtm-manifest/{section.file}

Write {section.name} section using research data.
"""
    )

Landing Page Creation

# Copywriting
Task(subagent_type="faion-landing-agent (mode: copy)",
     prompt=f"PRODUCT: {p}, AUDIENCE: {a}, FRAMEWORK: AIDA")

# Design
Task(subagent_type="faion-landing-agent (mode: design)",
     prompt=f"COPY: {copy}, STYLE: {modern|minimal|bold}")

# Analysis
Task(subagent_type="faion-landing-agent (mode: analyze)",
     prompt=f"Analyze {url_or_code} for conversion")

Content Marketing

Task(subagent_type="faion-content-agent",
     prompt=f"Create content plan for {topic} targeting {audience}")

Task(subagent_type="faion-content-agent",
     prompt=f"Write blog post: {title}")

Growth Experiments

Task(subagent_type="faion-growth-agent",
     prompt=f"Design experiment to test {hypothesis}")

Task(subagent_type="faion-growth-agent",
     prompt=f"Analyze experiment results: {data}")

Technical Skills Used

Related Skills

Domain Skill v1.0 - Marketing 72 Methodologies | 8 Agents Merged from: faion-gtm-manifest, faion-landing-page