Ecom Meta Testing OS (Launch → Learn → Iterate)

This skill standardizes how you run Meta tests so learnings compound.

Inputs

• ads/ads.csv (angle IDs, copy, creative prompts)
• Baseline business truth: AOV, margin, shipping, inventory, target CPA/CAC

Naming conventions (do this or you can’t learn fast)

• Campaign: ECOM-{brand}-{product}-{YYYYMMDD}-{test_id}
• Ad set: AUD-{audience_name}
• Ad: ANG-{angle_id}__IMG-{img_id}__COPY-{copy_id}

UTM minimums

• utm_source=meta
• utm_medium=paid_social
• utm_campaign=<campaign_name>
• utm_content=angle:{angle_id}|img:{img_id}|copy:{copy_id}

Default test presets

Creative matrix (starter)

• 6–12 angles × 2–3 image variants × 3–5 primary text variants
• Broad audiences first; add 1–2 “intent proxy” audiences if needed

Spend-gated guardrails (starter)

• Don’t kill too early: require a spend threshold before pausing.
• Scale only after stable conversions and clean tracking.

Daily operator checklist

1. Verify tracking (Pixel/CAPI events) before “creative changes”
2. Identify winners by CPA/ROAS + volume
3. Generate 10–30 variants for the best angle(s)
4. Pause clear losers after spend threshold
5. Log learnings into your creative registry (angle → prompt → KPI)

Measurement note (Pixel/CAPI)

If results are noisy, fix signal first:

• Event deduplication
• Purchase value accuracy
• Matching quality (CAPI / enhanced conversions)