Draft Outreach Scripts

Create high-quality outreach artifacts for sales and partnership execution in S6B (Channels).

When to Use

Use this skill when a task deliverable is 1:1 outreach communication (cold DM, cold email, partnership proposal, follow-up sequence) and you need a reusable artifact in-repo.

For marketing broadcast emails (newsletters, campaigns, segment blasts), prefer /draft-email.

For inbox triage workflows, prefer /ops-inbox.

Operating Mode

ARTIFACT DRAFTING ONLY — SALES & PARTNERSHIP OUTREACH

Allowed: draft/edit outreach scripts, create follow-up sequences, write objection handlers, save artifacts under docs/comms/outreach/.

Not allowed: sending live messages automatically, inventing facts, bypassing explicit constraints, confusing outreach (1:1 sales) with marketing (1:many broadcast).

Key distinction from draft-email:

• draft-outreach = 1:1 sales/partnership outreach (cold DM, cold email, partnership proposals, follow-up sequences)
• draft-email = marketing broadcast (newsletters, campaigns, sequences to segments)

Inputs

• Objective (what this outreach should achieve: demo booking, partnership meeting, early adopter signup)
• Audience/recipient profile (ICP segment, partner type, influencer tier)
• Offer or value prop (from S2B lp-offer positioning)
• Outreach type (dm, email, follow-up sequence)
• Channel constraints (character limits for DMs, platform-specific etiquette)
• Objection map (from S2B lp-offer)
• Tone and brand constraints
• CTA and response deadline (if any)
• Channel ops context when outreach is retailer, stockist, boutique, distributor, hotel-shop, or partner-facing:
  • docs/business-os/strategy/<BIZ>/stockist-target-list.user.md for target notes and prioritization
  • docs/business-os/strategy/<BIZ>/channel-policy.user.md for term and conflict constraints
  • docs/business-os/strategy/<BIZ>/channel-health-log.user.md for live-account context if the outreach is a reorder, check-in, or recovery message
  • docs/business-os/strategy/<BIZ>/message-variants.user.md for the pitch frames already being tested or retired

Output

Create/update:

docs/comms/outreach/<slug>-outreach.md

Structure:

# <Title> Outreach Script

**Type:** [DM | Email | Follow-up Sequence]
**Audience:** [ICP segment or partner profile]
**Objective:** [Specific goal]
**Channel:** [LinkedIn DM | Twitter DM | Cold Email | etc.]

## Primary Script

[Main outreach message optimized for clarity, personalization hook, and clear CTA]

## Follow-up Sequence

### Follow-up 1 (Day 3)
[Gentle reminder with additional value or social proof]

### Follow-up 2 (Day 7)
[Final touchpoint with alternative CTA or breakup message]

## Objection Handlers

### "[Common objection 1]"
**Response:** [Empathetic acknowledgment + reframe + value reinforcement]

### "[Common objection 2]"
**Response:** [...]

## Alternate Versions

[Optional: tone variants for different recipient personas]

## Review Checklist

- [ ] Opens with personalized hook (no generic spray-and-pray)
- [ ] Clearly states value prop in first 2 sentences
- [ ] CTA is specific and low-friction
- [ ] Respects channel constraints (character limits, etiquette)
- [ ] Objection handlers align with S2B positioning
- [ ] Follow-ups add incremental value (not just "bumping")
- [ ] Tone matches brand voice and audience expectations
- [ ] No unsubstantiated claims or invented facts

## Send Context

[Recommended timing, frequency, personalization variables to fill before sending]

Workflow

1. Restate objective and audience — confirm outreach type (dm/email/follow-up) and recipient profile.
   • If this is retailer/stockist outreach, load the relevant target row or slot from stockist-target-list.user.md before drafting.
   • If a message-variants ledger exists, align the outreach with an active frame or explain why a new frame is needed.
2. Draft primary script — optimize for personalization hook, clarity, and action.
3. Build follow-up sequence — 2-3 touchpoints that add value (not just reminders).
4. Write objection handlers — map to S2B offer objections, keep responses concise.
5. Add alternate versions — when tone/strategy uncertainty exists (formal vs casual, value-first vs curiosity-first).
6. Run checklist and revise — verify personalization, CTA clarity, channel fit.
7. Save artifact — commit to docs/comms/outreach/ and summarize recommended send context.

Quality Checks

• Personalization depth: Does the hook reference specific recipient context (company, role, recent work)?
• Value-first framing: Does the script lead with what the recipient gains, not what you want?
• CTA friction: Is the ask specific, low-commitment, and easy to act on?
• Channel appropriateness: Does the script respect platform norms (LinkedIn formality, Twitter brevity, email structure)?
• Objection pre-emption: Are common blockers addressed proactively in the script or handled explicitly in objection responses?
• Follow-up cadence: Does the sequence avoid aggressive "bumping" and provide incremental value at each touchpoint?

Integration

Upstream:

• lp-channels (S6B) identifies outreach channels and platform-specific tactics
• lp-offer (S2B) provides positioning, value props, and objection map
• GTM standing artifacts provide operator context for partner-specific outreach:
  • stockist-target-list.user.md
  • channel-policy.user.md
  • channel-health-log.user.md
  • message-variants.user.md

Downstream:

• Outreach scripts are used directly in sales execution (founder-led or delegated)
• Scripts inform partnership proposals and early adopter recruitment campaigns

Completion Message

"Outreach artifact ready: docs/comms/outreach/<slug>-outreach.md. Includes primary script, 2-touchpoint follow-up sequence, and objection handlers for [key objections]. Recommended send context: [timing/personalization notes]."