NGM Document Studio

Overview

Document Studio is the unified system for creating and updating all NGM professional documents. It maintains consistency across:

• Voice & Tone: Professional yet personable, confident without being salesy
• Visual Design: The NGM editorial design system (gold accents, Newsreader/Inter fonts, clean hierarchy)
• Messaging: Accurate, up-to-date descriptions of NGM programs, credentials, and value propositions

Document Types Supported

Pre-Generation Steps (ALWAYS DO THIS)

Before creating or updating ANY document:

1. Check Existing Documents

Glob: content/docs/*.html

2. Read Reference Materials

• Voice Guide: .claude/skills/document-studio/voice-and-style.md
• NGM Programs: .claude/skills/document-studio/ngm-programs.md
• Design System: .claude/skills/document-studio/design-system.md

3. For Updates, Read the Existing Document

Read the full document to understand current structure before making changes.

4. For New Documents, Read 1-2 Similar Examples

Learn from existing documents of the same type to maintain consistency.

Voice & Style Summary

Core Principles:

1. Confident, not salesy — We state facts and outcomes, not hype
2. Specific, not vague — Concrete numbers, real credentials, specific outcomes
3. First-principles reasoning — We explain WHY, not just what
4. Personable authority — Expert but approachable, never condescending
5. Outcome-focused — Lead with transformation, not features

Avoid:

• Marketing buzzwords ("revolutionary", "game-changing", "cutting-edge")
• Vague claims ("best-in-class", "world-class")
• Hyperbole and superlatives
• Salesy urgency ("Act now!", "Limited time!")
• Feature dumping without context

Use:

• Specific metrics and outcomes
• Third-person references to Dr. Vinjamoori in formal docs
• First-person "I/we" in proposals after initial meeting
• Evidence-backed claims with context
• Clear value propositions tied to recipient needs

See voice-and-style.md for complete guidance.

NGM Programs Reference

Always reference programs accurately. Key offerings:

Longevity Intelligence Platform (LIP)

• AI-powered clinical intelligence for longevity practitioners
• 50,000+ peer-reviewed studies synthesized
• Combines research + protocols + proprietary frameworks
• "As I get smarter, you get smarter"

AI Lab Report Generator

• Transforms raw labs into publication-quality patient reports
• 5-minute turnaround vs 45-minute manual process
• Customizable to practice philosophy and branding
• Handles metabolic, endocrine, longevity markers

Educational Curriculum

• 150+ deep-dive modules
• Topics: hormones, peptides, GLP-1s, diagnostics, aging frameworks, AI
• Monthly live lectures with latest research
• NGM Certification pathway

NGM Community & Mentorship

• 240+ member private practitioner community
• Weekly live sessions with Dr. Vinjamoori
• Real-time case feedback
• Expert network access

NGM Commons

• Vendor intelligence platform for longevity clinicians
• Research-driven, AI-native vendor profiles
• Helps clinicians evaluate solutions before buying

NGM Summit

• Global forum on healthspan medicine and clinical innovation
• Inaugural event: Japan 2026
• Partnership with Nakanoshima Qross (Osaka's medical innovation district)

See ngm-programs.md for complete details, pricing, and positioning.

Design System Summary

Color Palette

--paper: #FFFFFF;        /* Main background */
--paper-alt: #FAFAF8;    /* Secondary background */
--ink-900: #0A0B0C;      /* Darkest text, headings */
--ink-700: #1F2124;      /* Body text */
--ink-500: #5C626B;      /* Secondary text */
--ink-400: #8B909A;      /* Muted text */
--line: #E5E3DE;         /* Borders, dividers */
--gold: #C5A572;         /* Accent color (use sparingly) */
--vermillion: #E03E2F;   /* Alert/CTA accent (rare) */

Typography

• Headings: Newsreader (serif) - elegant, editorial feel
• Body: Inter (sans-serif) - clean, readable
• Labels: Inter, uppercase, letter-spacing 0.08-0.12em

Key Components

• Section numbers: Black square with white number
• Highlight boxes: Paper-alt background, gold left border
• Pricing tables: Clean borders, recommended row highlighted
• Tier cards: Border cards, featured tier in ink-900 with gold border
• Credential items: Gold arrow + text

See design-system.md for complete CSS and component patterns.

Creating New Documents

Proposals

Required inputs:

1. Client name
2. Meeting transcript or notes
3. Proposal type (consulting/enterprise) - can be inferred

Process:

1. Read voice-and-style.md and ngm-programs.md
2. Read 1-2 recent proposals from content/docs/
3. Extract from transcript: client info, pain points, goals, budget signals
4. Generate proposal following section framework
5. Save to content/docs/proposal-[client-slug]-[YYYY-MM-DD].html

Section Framework:

1. Header (NGM wordmark, date, client name)
2. Executive Summary (2-3 sentences max)
3. Understanding Your Situation (from transcript)
4. Proposed Solution (scope, deliverables)
5. Why NGM (relevant credentials only)
6. Investment (pricing with justification)
7. Next Steps (clear CTA)

Flyers

Required inputs:

1. Topic/program to promote
2. Target audience
3. Call-to-action (what should reader do?)

Process:

1. Read voice-and-style.md and ngm-programs.md
2. Read existing flyers from content/docs/
3. Design for 8.5x11" print (use .page container)
4. Keep to 1-2 pages maximum
5. Save to content/docs/[topic]-flyer.html

Must include:

• NGM header with logo mark
• Clear value proposition headline
• 3-4 key benefits/features
• Pricing tiers (if applicable)
• Contact/CTA section

Sponsor Packets

Required inputs:

1. Event name and details
2. Sponsorship tiers and pricing
3. Value propositions for sponsors

Process:

1. Read voice-and-style.md and existing sponsor packets
2. Design as multi-page document (use page breaks)
3. Include: cover, opportunity, tiers, leadership, contact
4. Save to content/docs/[event]-sponsor-packet.html

One-Pagers

Required inputs:

1. Topic/program
2. Target audience
3. Key points to convey

Process:

1. Single page, scannable format
2. Use visual hierarchy heavily
3. Focus on outcomes and benefits
4. Clear CTA at bottom

Updating Existing Documents

When asked to update a document:

1. Read the full document first
2. Understand the change request - what specifically needs updating?
3. Preserve structure and styling - don't reformat unnecessarily
4. Update consistently - if changing a date, check for all date references
5. Verify accuracy - cross-reference ngm-programs.md for current info

Common Update Types

Content updates:

• Refresh dates and timelines
• Update pricing or tiers
• Add/remove sections
• Update credentials or outcomes

Styling updates:

• Apply latest design system
• Fix print formatting
• Improve mobile responsiveness

Repurposing:

• Adapt proposal for different client
• Create variant of flyer for different audience
• Generate new sponsor packet from existing template

Quality Checklist

Before finalizing any document:

• Voice matches NGM tone (confident, specific, outcome-focused)
• All NGM programs described accurately (check ngm-programs.md)
• Credentials are current and relevant to audience
• Pricing matches current framework
• Design follows system (colors, fonts, spacing)
• HTML renders correctly in browser
• Prints cleanly to PDF (if applicable)
• No placeholder text remains
• Clear CTA with contact info
• Date and recipient info correct

Anti-Patterns to Avoid

1. Credential dumping — Select what's relevant, don't list everything
2. Generic content — Every document should feel custom
3. Salesy language — Professional confidence, not marketing hype
4. Feature focus — Lead with outcomes and transformation
5. Wall of text — Use white space, headers, visual hierarchy
6. Vague pricing — Be specific about what's included
7. Weak CTAs — "Let me know what you think" is not a CTA
8. Outdated info — Always verify against ngm-programs.md

Usage Examples

Create a proposal

Create a proposal for Acme Health based on our meeting. Here's the transcript: [paste]

Create a flyer

Create a 1-page flyer for NGM Commons targeting longevity vendors at conferences.

Update existing document

Update the NGM Summit sponsor packet - change the date to October 2026 and add a new "Founding Partner" tier at $25,000.

Repurpose a document

Take the Trellis proposal and adapt it for a similar company called MedTech Labs.