Purpose

Provide a consistent artifact to align product and go-to-market teams on what makes the solution compelling for the target customer.

Pre-run Checklist

• ✅ Validate latest customer insights and market scan outcomes.
• ✅ Align with leadership on the core outcome and product narrative.
• ✅ Gather available proof points or performance data.

Invocation Guidance

codex skills run definition.value_proposition \
  --vars "product={{product}}" \
         "target_customer={{target_customer}}" \
         "core_outcome={{core_outcome}}" \
         "differentiators={{differentiators}}" \
         "proof_points={{proof_points}}"

Recommended Input Attachments

• Customer stories or testimonials.
• Competitive positioning artifacts.

Claude Workflow Outline

1. Summarize the customer problem, desired outcome, and differentiators.
2. Craft a concise value proposition statement following the "For/Who/Our product" format.
3. Generate 3–5 benefit pillars with supporting messages and proof points.
4. List common objections and responses for enablement teams.
5. Recommend next steps for testing and validation with customers.

Output Template

## Value Proposition Statement
For {{target_customer}} who need {{core_outcome}}, {{product}} provides ...

## Benefit Pillars
| Pillar | Customer Benefit | Proof Point | Call-to-Action |
| --- | --- | --- | --- |

## Objection Handling
- Objection:
  - Response:
  - Asset/Owner:

Follow-up Actions

• Share the statement with marketing for messaging alignment.
• Validate language with a subset of customers or prospects.
• Update enablement materials and roadmap priorities accordingly.