December Pipeline Priming Campaign

Strategic campaign to warm pipeline before January GRI hits. Plant seeds in December, harvest in January.

Campaign Philosophy

December Reality: Nobody switches carriers during peak. They're too busy.

The Play: Use 38 Questions as conversation starters that position you as the expert who asks the right questions BEFORE the rate increase panic.

Goal: When GRI hits January 21, your phone rings first.

Campaign Timeline

Dec 16-31: Plant seeds (LinkedIn + first touches)
Jan 1-20: Nurture (follow-ups referencing December touchpoints)
Jan 21+: Harvest (GRI panic drives urgency to warm pipeline)

Quick Commands

Generate LinkedIn post:

Generate a LinkedIn post using the December Pipeline Priming skill.
Topic: [Volume Reality / Contract Question / Peak Performance / Implementation Barriers / Zone Distribution]

Generate Brand Scout email:

Write a December priming email for [COMPANY] using their Brand Scout data:
[paste Brand Scout summary]

Generate January follow-up:

Write a January GRI follow-up for [COMPANY]. 
December touchpoint: [what you sent/posted]

Content Assets

• Discovery Call Prep (GRI 2026) → references/discovery-call-prep-gri-2026.md ⭐ NEW
• Performance Analytics → references/performance-analytics.md ⭐ NEW (calibrated benchmarks)
• LinkedIn posts (6-post series) → references/linkedin-posts.md
• Email templates (3-email December sequence) → references/email-templates.md
• January follow-up sequence → references/january-followup.md
• Full campaign calendar → references/campaign-calendar.md
• Image prompts → references/image-prompts-firstmile.md

LinkedIn Pre-Publish Workflow (MANDATORY)

Before publishing ANY LinkedIn post:

1. Load rubric: nate-jones-deliberate-practice/references/11-linkedin-content-rubric.md
2. Load benchmarks: references/performance-analytics.md
3. Score all 6 dimensions with quoted evidence:
   • Hook Strength
   • Insight Density
   • Visual Clarity
   • Brand Alignment
   • CTA Quality
   • 38Q Integration
4. Verify score is 25+ (if 22-24, improve weakest dimension first)
5. Check patterns:
   • Hook uses "Your [X] should..." or question format (NOT number-led)
   • CTA offers value exchange ("Drop X, I'll tell you Y")
   • Visual passes 2-second comprehension test
6. Generate image prompt using references/image-prompts-firstmile.md
7. Publish and track in campaign-assets/MASTER_CAMPAIGN_CHECKLIST.md

Post-publish (48-72 hours):

1. Export LinkedIn PostAnalytics
2. Update references/performance-analytics.md with new data
3. Calculate rubric-to-performance correlation
4. Extract learnings for future posts

DO NOT publish posts scoring <25 without revision.

2026 GRI Key Dates

Headline vs. Reality: 5.9% announced → 7-12% effective increase (surcharge stacking)

Integration Points

• Brand Scout: Use intel to personalize email templates
• CVM 38 Questions: Source framework for all content (full 38Q with GRI hooks in discovery prep)
• Daily Sync: Check campaign progress in morning ritual
• HubSpot: Track touches and responses
• Practice Gym: Score discovery calls against Rubric 3 (see discovery prep)
• GRI Intelligence: 60+ sources on 2026 rate increases in discovery prep

Discovery Prep Quick Command

Pre-call prep with GRI hooks:

Load the GRI 2026 Discovery Prep Sheet for my call with [COMPANY].

Post-call scoring:

Score my discovery call against the GRI 2026 prep sheet. Here's what I captured:
[paste notes]