Completeness Score (+3)

Completeness Score

Rate each column:

• Complete (>99% non-null): Green
• Mostly complete (95-99%): Yellow -- investigate the nulls
• Incomplete (80-95%): Orange -- understand why and whether it matters
• Sparse (<80%): Red -- may not be usable without imputation

Consistency Checks

Look for:

• Value format inconsistency: Same concept represented differently ("USA", "US", "United States", "us")
• Type inconsistency: Numbers stored as strings, dates in various formats
• Referential integrity: Foreign keys that don't match any parent record
• Business rule violations: Negative quantities, end dates before start dates, percentages > 100
• Cross-column consistency: Status = "completed" but completed_at is null

Accuracy Indicators

Red flags that suggest accuracy issues:

• Placeholder values: 0, -1, 999999, "N/A", "TBD", "test", "xxx"
• Default values: Suspiciously high frequency of a single value
• Stale data: Updated_at shows no recent changes in an active system
• Impossible values: Ages > 150, dates in the far future, negative durations
• Round number bias: All values ending in 0 or 5 (suggests estimation, not measurement)

Timeliness Assessment

• When was the table last updated?
• What is the expected update frequency?
• Is there a lag between event time and load time?
• Are there gaps in the time series?