Agent skill

cro

Conversion rate optimization orchestrator. Analyzes conversion funnels and applies domain-specific patterns. Use when the user wants to optimize conversions, improve signup/checkout flows, reduce friction, increase activation, create paywalls, or improve popup/modal performance. Keywords: CRO, conversion, funnel, friction, optimize, activation, paywall, popup, form, signup, onboarding.

Stars 163
Forks 31

Install this agent skill to your Project

npx add-skill https://github.com/majiayu000/claude-skill-registry/tree/main/skills/data/cro

SKILL.md

Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

Context Reference Triggers
Marketing pages, landing pages, pricing references/page-patterns.md "page not converting", "improve landing page"
Forms (non-signup) references/form-patterns.md "form friction", "contact form", "lead capture"
Signup/registration references/signup-patterns.md "signup dropoff", "registration friction"
Post-signup onboarding references/onboarding-patterns.md "activation rate", "first-run experience"
Paywalls, upgrade screens references/paywall-patterns.md "convert free to paid", "upgrade modal"
Popups, modals, banners references/popup-patterns.md "exit intent", "email popup"

Workflow

  1. Identify stage: Which part of the funnel?
  2. Load patterns: Read relevant reference file
  3. Assess current state: What exists today?
  4. Apply framework: Use patterns for analysis
  5. Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

  • Touch targets 44px+
  • Appropriate keyboard types
  • Single-column layouts
  • Sticky CTAs

Trust Signals

  • Social proof near conversion points
  • Privacy assurances
  • Security badges where relevant
  • Clear expectations

Friction Reduction

  • Minimize required fields
  • Smart defaults
  • Progressive disclosure
  • Clear error handling

Measurement

For any CRO work, ensure tracking:

  • Funnel step completion rates
  • Drop-off points
  • Field-level analytics for forms
  • Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

Expert Panel Review (MANDATORY)

Before returning CRO recommendations, run expert panel review on proposed changes.

See: ui-skills/references/expert-panel-review.md

  1. Have 10 advertorial experts score the optimizations 0-100
  2. Each provides specific improvement feedback
  3. If average < 90: Iterate on recommendations
  4. Only return when 90+ average achieved

Key reviewers for CRO:

  • Laja - Conversion optimization
  • Wiebe - CTA and form copy
  • Wroblewski - Mobile and form UX
  • Cialdini - Persuasion psychology

Related Skills

  • ab-test-setup - For testing changes
  • analytics-tracking - For measuring impact
  • copywriting - For copy rewrites

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